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Watch the best mobile app explainer videos in this compilation video here:
Mobile phones have taken center stage in modern life.
It seems there’s an app for just about everything you could imagine and then some.
And if you’re reading this, you’re probably well aware of this already and are eager to release your unique app and offer and launch it in the best way possible.
But if your launch strategy doesn’t include mobile app explainer videos, you’re seriously missing out.
In this blog, we’ll go over 10 amazing mobile app explainer videos that intrigued users and led to successful mobile app launches in recent years.
What is a Mobile App Explainer Video?
A mobile app explainer video helps you launch your app, explaining how it works, describing features, and getting your target audience interested and excited about the app.
Mobile explainer videos are not to be confused with ads or similar marketing videos, although there is some overlap in their usage.
Ads are fast and short, aimed at grabbing attention and letting the viewer know about a product or service quickly.
However, mobile explainer videos are more in-depth.
And as the term implies, they explain the topic in greater detail.
They’re fantastic for software, apps, tech demos, SaaS, crypto, employee training– really any business application you can think of, whether it’s consumer-facing or highly technical B2B areas.
The video format is especially great at explaining more technical concepts in-depth because it can communicate a lot of information without the viewer getting overwhelmed or bored.
This is because of the very nature of video itself.
Our primary senses through which we experience the world are visual and audio.
Research has shown that while text is great at communicating information, images and sound work even better.
And when you combine moving images with sound, you can hold your audience’s attention and interest, and what you communicate stays fresh in their minds for far longer than with other formats.
So it’s no surprise that video dominates the internet, entertainment, advertising, and marketing– and even areas like training and education.
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