Broadcast2 World
According to Statista, about 92% of all internet users regularly watched videos on the web in 2023. And this figure is increasing every year, proving that video content is certainly popular.
But why do some videos gather a huge audience and attract traffic while others remain in a “blankness”? Naturally, the key reasons are quality content and relevance.
However, website improvement from an SEO point of view also plays a significant role.
Video SEO: Quick Update
Video content is an important element of a website that carries more information (audiovisual), allows you to attract more attention from visitors, effectively presents your product, and demonstrates your expertise.
Here are some important video SEO statistics from Vidico:
- Video drives a 157% increase in organic traffic from SERPs.
- Videos are 50x more likely to get organic page ranks in Google than text.
- Video content on a landing page can increase conversions by over 80%.
- Videos in blog posts can attract 3x more inbound links than text-only posts.
- Marketers who use video grow revenue 49% faster than non-video users.
It is very important to make videos work properly and not cause you and your customers unnecessary inconvenience.
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