8 Tips on Optimize an Under Performing PPC Campaign -

PPC has become one of the widely used advertising techniques where the publisher creates proper plans and strategies to display their ads. Nowadays creating and running a PPC ad is not a big deal. Google has made it simple for users to create an ad by introducing the “Express campaign”.

But it is necessary to determine whether your ad is benefiting your business or not. Sometimes while running If you have already spent a lot of money on PPC and didn’t get any benefit from it then you should optimize your campaign to get good results.

Marketers put 100% of their effort into creating PPC ads but sometimes they fail to meet their expectations. Even SFWP Experts, a leading advertising agency in Los Angeles has got clients who have mentioned that they were not able to understand the reason behind their PPC campaign failure.

That’s annoying right????

So to overcome that we have mentioned few tips that will help you in optimizing an under-performing campaign:

1. Always focus on increasing your Quality Score

Quality Score is one of the most important parts of PPC advertising. A good quality score is achieved if your keyword, ads and the landing page is highly relevant to the user search query. Even Google also suggests that always try to achieve a good quality score as it will help in reducing your ad cost.

So a simple hack to optimize your quality score is by optimizing your ad relevancy, landing page relevancy, and CTR (Click Through Rate).

You can optimize your Ad relevancy by

Checking your keyword in search term will help you in analyzing whether your ads are getting displayed for the user or not.
Always prefer to insert the highly relevant keywords in your ads.
Research and insert negative keywords in your ad.

How to Improve your CTR to increase ad quality score

There are various types of on-site link extensions available. Try to use the maximum number of site link extensions.
Before running any ad conduct A/B Testing.
Add negative keywords
Research and insert proper match keywords.

How to improve the landing page relevancy

Check for the load- time of your landing page.
Create a responsive and device compatible landing page.
Include attractive images and videos
Make your goal clear to the user
Always create an enticing landing page by writing eye-catch headlines

2. Add negative keywords to make your add more specific

In PPC negative keyword will help you in separating your ad from irrelevant queries. If you observe an increment in your ad impression but your CTR is low then you need to research and insert negative keywords in your ad.

Inserting specific negative keywords will increase your quality score and decrease your CPC. For example: if you own a company, that is specifically selling women’s shoes. then your negative keyword can be men’s shoes, kid shoes, etc. By adding negative keywords you are pushing your ad to lower position or your ad may not appear for the queries like men shoes, kid shoes, etc.

Therefore, by looking at the example you can figure out the importance of negative keywords and how you can optimize your ad using negative keywords.

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