‘I offer a job’: know the importance of employer branding

learn why employer branding is important when you say: I offer a job. Find out how top employers in Croatia use branding to attract the best talent.

When the competition for a particular job is high, posting, “I offer a job [nudim posao]” is not enough. The best employers in Croatia [Najbolji poslodavci u Hrvatskoj] and the global market are discovering the difference between employer branding as they seek to increase talent attraction. Unlike job advertisements [oglasnici za posao], this means and approach is about selling or pitching why your organization is worth working for and what it stands for.

What is Employer Branding?

Employer branding is known as an organization’s image within the connection of employment without affecting the general brand image. It includes organizational culture [organizacijska kultura], work environment, developmental prospects, as well as employee rewards.

For example, companies such as Rimac Automobili and Infobip in Croatia are not only famous for the products they are offering, but they also focus on developing a healthy corporate climate. The employer branding step arises as a key that determines how such potential candidates will look at those companies and consider working there as a dream employment opportunity.