James Cube
Conversational marketing is where the magic happens for businesses wanting to engender demand, qualify leads, or drive revenue. The more customers interact with your company via chatbots, live agents, or messaging applications in real-time, the more important it becomes to track the right metrics to help translate your efforts into measurable business outcomes. Of course, this being the case, it can be hard to determine which metrics to pay attention to, considering all the metrics available.
This article breaks down five essential metrics that will help you assess and optimize your conversational marketing strategy. From engagement rates to customer satisfaction, each of these metrics plays a role in affecting meaningful conversations and, ultimately, demand. Let’s dig in!
Read the complete article- Top 5 Conversational Marketing Trends
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