DFowler
Search engine optimisation (SEO) can be make or break for businesses, as a good SEO strategy can result in extreme growth for a company and bad SEO could hinder it. Online visibility is very important, as it gets your business in the eyesight of more people so you will get more traffic on your website. This then increases your chance of boosting profits, as more potential customers can see your products or services.
Video SEO is a highly underrated type of optimisation, as video content on your website can improve the aesthetics of your website as well as customer experience. This can lead to higher traffic, engagement and satisfaction. Video content has taken a hold of the digital world with more users finding it easier to digest a video rather than read text on a screen. Businesses must utilise this to increase their chances of success.
This guide will outline why video content benefits businesses so much when it becomes part of their marketing strategy.
SEO Benefits of Video Content
Improves Traffic
Having more video content for your website is very beneficial for improving traffic, as videos are a useful tool to get more eyes on your product and service offerings. Search engine results pages (SERPs) are positively impacted by video content on the company website, as pages with video can have a higher ranking than those without. This is beneficial for businesses, as it allows them to increase their visibility and reach more customers. It’s no wonder that video has a great influence on generating more traffic.
Social Media
Video content on social media is very successful in the modern era, as it’s much easier to digest than written content. This is a big reason why platforms like Instagram and TikTok have grown so much in popularity. Especially with younger audiences, they get most of the information through these types of platforms which is why they are now being utilised by businesses. Social media marketing is a proven way of reaching your target audience and boosting website conversions.
Time on Site
For businesses looking to improve the average time spent on their website, the inclusion of more video content would be just the trick. By including a video on your website’s homepage, it encourages users to watch it and stick around to digest all of the information as opposed to reading a full screen of text. You don’t want your video to be too short or long, as short video content won’t keep users on the website and long videos could deter them. For example, two minutes seems to be the perfect sweet spot for SEO in Manchester.
Backlink Opportunities
If other websites think your content is valuable, they may want to exchange links or include your link on their website. One of the ways you can boost valuable content on your website is by including high-quality videos that are designed for specific audiences. These backlinks might improve the SEO and authority of your website, which is good for gaining relevant trust flows.
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