11 Types of Explainer Videos Your Business Should Know About (With Exa -

We’re all citizens of the information age. But it’s time to accept that we’re fully in a new chapter of this story, where video has surpassed text as the preferred medium for information and reigns supreme.

And marketing is no different. With every company and brand embracing video marketing today, if you’re not fluent in video, you’re working at a major disadvantage.

In this blog, we’ll run through eleven common kinds of explainer videos out there, what they do and what makes them work so well– complete with some great examples of each. We’ll analyze and deconstruct each of them to figure out why they work and what we can all learn from them.

And hopefully, by the end of this list, you’ll be armed with the knowledge you need to connect with your audience in a whole new way, driving conversions and amplifying your brand and message!

So let’s get started.

Types of Animated Explainer Videos (With Examples)

When we’re talking about the major types of explainer videos that your business should be aware of, it is important to add a bit more context to it.

You see, explainer videos can be categorized in many different ways.

But the most common categorization comes in the form of animation style and use case.

So in this section, we are going to cover the major types of explainer videos based on the above two categories.

Starting with:

1. Types of Explainer Videos Based on Animation Style

Let’s get something quite clear from the get-go: Video, especially animated video, is an artform. And just like any artform, there are a myriad of styles and types, each with their own unique strengths.