Spain Set to Become World’s Top Tourist Destination by 2040 -

A recent report titled “NextGen Travellers and Destinations,” jointly conducted by Deloitte and Google, forecasts that Spain will surpass France to become the world’s most visited country by 2040. According to the study, Spain is expected to attract 110 million visitors in 2040, a significant increase from the record 84 million tourists it welcomed last year. This surge in tourism is anticipated to have a substantial positive impact on the Spanish economy, although it also raises concerns about the sustainability of tourism infrastructure and the affordability of accommodation, particularly in city centres.

The report’s projection contrasts with a 2023 study from GlobalData, which predicted France would become the most visited country by 2025 with 93.7 million international travellers. However, the Google-Deloitte survey suggests that by 2040, France will lag behind Spain with 105 million visitors, followed closely by the United States with 100 million tourists.