Top UGC Trends in Dubai, UAE, Middle East – 2025

Anyone with remote knowledge of online marketing understands the challenge of convincing customers today who have developed a social “spidey sense” to detect manufactured promotions. For instance, consumers can see an actor promoting a product and know that the actors have never used it – just the script and well-placed camera angles. There is an element of Authenticity that is missing, which User-generated content solves, and this is why campaigns with UGC bring a 29% higher conversion rate (Source: Search Logistics).

Picture your customers compiling their Impression about your product – from unboxing to practical use – in a video and sharing it with their followers, who are convinced to buy it. This is the purpose of User-generated content, i.e., getting viewers to take action from opinions from authentic, unbiased voices – whether through a 60-second review or a 10-minute UGC tutorial video. Businesses in the UAE actively use User-generated content in their marketing efforts as this is the fastest way to attract consumers and provide positive experiences.

However, the success of  UGC also brings new UGC Trends in the Middle East inspired by new technologies, social media features, and consumer preferences. 

Understanding the UGC trends in the UAE can be challenging. However, with a top UGC agency in Dubai, you can harness their potential and keep your business relevant with strategies that bring you more engagement, leads, and sales in the UAE. 

Top User-Generated Content Trends in Dubai in 2024

Artificial Intelligence Meets UGC

AI has made incredible strides in UGC, and we are just scratching the surface as brands, agencies, Influencers, and Consumers are constantly experimenting with AI applications for seamless transactions. This can be in social media experiences, project management, content creation, automation, etc. 

AI is amongst the top UGC trends in UAE because it saves time and money while providing similar (or better) personalized interactions between brands and their potential customers—for instance, creative filters for unique content and chatbots and Virtual reality for customized communications.

UGC with Influencers

Active participation of brand representatives in the creation of user-generated content – along with Influencers, is amongst the new and rising Trends of UGC in UAE. Brands want to provide creative insights and information about their values to help content creators align their creatives to brand standards. Businesses do this to ensure more relatability and trust from the target audience by promoting the Brand’s unique selling propositions through the authenticity of subject matter experts. 

More push towards UGC Transparency

Consumers are getting harder to convince of the authentic nature of UGC, although user-generated content is about real users expressing their unbiased opinions about your products and services.  Hence, brands are going the extra mile to enforce the raw nature of UGC creatives like visibly. 

• Attaching sponsor tags to the UGC content

• documenting the entire UGC creator journey from receiving brand products to producing content. 

• organizing Q&A sessions to address consumer queries

• Giving Credits to UGC Creators by highlighting their background or giving them shoutouts.

Interactive UGC shopping 

The Introduction and innovation in features like Instagram and YouTube shopping or TikTok shopping & showcase have allowed businesses to tag their products and provide detailed descriptions in the user-generated content. This minimizes customer loss by helping them move from awareness to conversion stages from a single touch point.

Interactive shopping is also one of the top user-generated trends in Dubai, which will evolve with artificial intelligence and machine learning to provide more relevant product recommendations to customers.

UGC videos take precedence

UGC videos allow businesses to pack more information into a single post and experiment with different styles, durations, tones, and creativity to promote products in ways viewers find exciting and unique every time. Moreover, this is an effective way to show your potential customers that UGC creators love your products, especially since they put effort into videos to demonstrate their satisfaction.

UGC with customers

UGC revolves around authenticity and credibility. Hence, it is no surprise that one of the popular Trends of UGC in UAE is more consumer participation. Brands take different initiatives to compel audiences to share honest opinions about their business or products. For starters, you can organize contests where people can get creative with the representation of your brand in their UGC videos to win exclusive giveaways. 

Another way is by creating branded hashtags – customers prefer posting stories or videos when they can mention your business through hashtags.

Tips To Use UGC Trends in Dubai 

Interact with your audience

Actively communicating with your customers through social media, Influencer Q&A sessions, surveys, polls, etc, to understand their preferences is the best way to get a breakthrough on the latest trends of UGC in UAE. This way, you can creatively communicate your marketing messages in ways your customers find relatable.

Hire a top UGC video agency in the UAE

An experienced UGC video agency has access to cutting-edge tracking technologies to monitor the rise and fall of UGC trends in UAE Dubai. With professionals’ help, you can always be the frontrunner in capitalizing on the best UGC trends to get ahead of the competition with a sizable market share.

Form connections 

UGC Creators like it when their efforts are appreciated – this compels them to produce more trendy UGC videos for your business. Use the following ways to make them feel connected to your business is 

• Give credits and shoutouts

• Send personalized direct messages

• Invite UGC creators for interviews

• Offer UGC creators discounts on new products

• Provide VIP access to exclusive events

• Repost UGC creator’s content on your brand’s official social media handles.

• Give UGC Creators more opportunities to collaborate with your business.

To sum up

The growing popularity of User-generated content is giving rise to new UGC trends in the Middle East, heavily influenced by innovative technology, consumer preferences, and other market forces. A top UGC agency in the Middle East can help you immediately impact the UAE consumer segment with compelling marketing narratives – by capitalizing on UGC trends in UAE Dubai.