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How Quick commerce affects Kiranas compared to e-commerce

ey sahil barua

Sahil Barua, CEO of new-age logistics firm Delhivery, believes that the economics of 10-15 minute deliveries may not be sustainable beyond groceries and fast-moving consumer goods. In an interview with ET’s Pranav Mukul and Samidha Sharma, Barua predicts that delivery timelines will likely increase as the costs of quick deliveries become more evident. Delhivery, which returned to profitability in the April-June quarter, is launching a network of shared dark stores for brands and e-commerce players to enable 2-4 hour deliveries. However, Barua, who also serves as an independent director at IPO-bound Swiggy, emphasizes that Delhivery will avoid instant deliveries.

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