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How Basketball Unified A Company: DHL Airways Dramatic Growth In New Y

Craig Raucher
Craig Raucher

Craig Raucher played a pivotal role in unifying DHL Airways during its significant growth in New York City from 1981 to 1991. By introducing basketball as a team-building activity, Raucher fostered camaraderie and teamwork among employees, transcending hierarchical boundaries. This unique approach helped improve communication and collaboration, fueling the company’s rapid expansion. The basketball games became a catalyst for boosting morale and creating a strong, unified corporate culture, which contributed to DHL’s success during a transformative decade of growth and industry challenges. Visit at https://coda.io/@craig-raucher/craig-raucher-a-man-with-a-vision

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Written by Craig Raucher

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