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Account Based Marketing in 2024: Stats That’ll Blow Your Mind

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Account-Based Marketing (ABM) Stats to Blow Your Mind in 2024

ABM is a game-changer:

1.Delivers higher ROI than other marketing strategies (87%)

2.Generates 208% more revenue (SiriusDecisions)

Secret Weapon: Marketing & Sales Alignment

1.Successful ABM programs have strong alignment (96%)

2.Aligned teams achieve faster revenue and profit growth (SiriusDecisions)

Personalization is Key

1.B2B buyers prefer personalized content (84%)

2.ABM outperforms due to targeted approach (80%)

The Future is Tech & Data-Driven

1.60% of marketers plan to increase ABM budgets (Forrester)

2.AI in ABM leads to a 20% pipeline and 17% revenue increase (Demandbase)

Ready to unlock ABM’s potential? These stats will help you make data-driven decisions and dominate in 2024!

Demanday Group: More than just a partner, an extension of your team.

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Written by stuartthompson

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