secretstalks
Bharti Airtel CEO Gopal Vittal has reached out to the leaders of major telecom companies—including Reliance Jio, Vodafone Idea, Bharat Sanchar Nigam Ltd (BSNL), and Tata Teleservices—with a proposal to create a collaborative system for sharing information related to corporate connections used for commercial calling. This initiative is aimed at enhancing monitoring and preventing the misuse of these connections.
In his letter, Vittal suggested, “We are prepared to take the lead by sharing data (including entity names and active numbers only) on a monthly basis using a standardized template. We would greatly appreciate your support in this collaborative effort.”
The letter was addressed to Reliance Jio MD Pankaj Pawar, Vodafone Idea CEO Akshaya Moondra, BSNL CMD Robert Ravi, and Tata Teleservices MD Harjit Singh Chauhan.
Vittal highlighted the ongoing challenge of Unsolicited Commercial Communications (UCC) in the telecom industry. He noted, “Despite our continuous efforts, it is clear that more robust and unified mechanisms are needed to safeguard our customers from this persistent issue.” He emphasized that, in line with the directives from TRAI and the Department of Telecommunications (DoT), the focus remains on finding effective solutions for UCC.
UCC refers to unsolicited commercial communications, which involve a mix of communication and collaboration technologies. Vittal concluded by stating, “We strongly believe that addressing this challenge should be a collective effort among all telecom operators, rather than relying on isolated initiatives.”
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