Nilanjan
Amazon Business, the B2B platform of Amazon India, witnessed a remarkable growth in sales during the recent Prime Day event, which was held on July 15 and 16 for paid members of Amazon India. The platform registered a 56% increase in sales over 2022, with categories like electronics, office furniture, kitchen products, and appliances seeing a significant boost in demand.
Prime Day is an annual global shopping event exclusively for Amazon Prime members, offering them access to deals, discounts, and new launches across various categories. This year, Prime Day also featured a range of initiatives to support small and medium businesses (SMBs), local shops, artisans, weavers, and women entrepreneurs.
Amazon Business: A One-Stop Solution for B2B Buyers Amazon Business is a platform that caters to the needs of B2B buyers such as SMBs, enterprises, institutions, and government organizations. It offers them a convenient and cost-effective way to procure products and services from a wide selection of sellers, with features like bulk discounts, GST invoices, business-exclusive deals, fast delivery, easy returns, and more.
Amazon Business also enables B2B sellers to expand their reach and grow their business by accessing millions of business customers across India. It provides them with tools and insights to optimize their pricing, inventory, and sales strategies.
Amazon Business: A Key Driver of Growth During Prime Day During Prime Day 2023, Amazon Business saw a surge in sales across various categories and segments. Some of the highlights include:
- A 56% growth in sales over 2022, indicating a strong recovery and resilience of the B2B sector amid the pandemic.
- A two times growth in electronics, driven by high demand for laptops, printers, monitors, headphones, and speakers.
- A 1.7 times growth in office furniture, as more businesses invested in ergonomic chairs, desks, cabinets, and storage solutions.
- A 1.4 times growth in kitchen products and appliances, as more businesses upgraded their pantry and cafeteria facilities with coffee makers, microwaves, refrigerators, and water purifiers.
- A 1.3 times growth in health and personal care products, as more businesses stocked up on essentials like masks, sanitizers, thermometers, oximeters, and supplements.
- A 1.2 times growth in stationery and office supplies, as more businesses replenished their inventory of pens, notebooks, files, folders, staplers, and calculators.
Amazon Business also witnessed a strong participation from tier 2 and tier 3 cities during Prime Day. Some of the top cities that contributed to the sales growth were Bengaluru, Delhi, Mumbai, Hyderabad, Chennai, Pune, Ahmedabad, Kolkata, Jaipur, and Lucknow.
Amazon Business also partnered with various brands and sellers to offer exclusive launches and deals for B2B buyers during Prime Day. Some of the notable launches and deals were:
- Samsung Galaxy M34 5G, the first 5G smartphone under Rs 20,000, which emerged as the No. 1 selling smartphone on Amazon India during Prime Day.
- boAt Smart Ring, a stylish and smart accessory that tracks health and fitness data, including heart rate, sleep patterns, and menstrual cycles.
- HP Chromebook x360 14c, a convertible laptop with a touchscreen display, Chrome OS, and Google Assistant.
- Lenovo IdeaPad Slim 3i, a thin and light laptop with an 11th Gen Intel Core processor, Windows 10 Home, and Microsoft Office Home and Student 2023.
- Canon EOS M50 Mark II, a mirrorless camera with a 24.1 MP sensor, 4K video recording, and a vari-angle touchscreen LCD.
- Philips Air Fryer XXL HD9650/99, an air fryer with a large capacity, rapid air technology, and smart sensing mode.
Amazon Business: A Platform for SMBs to Grow and Thrive Amazon Business not only offers B2B buyers a convenient and cost-effective way to procure products and services, but also empowers B2B sellers to grow and thrive in the online marketplace. According to Amazon India, over 1.5 lakh sellers received orders from Prime members during Prime Day 2023. Out of these, over 70% were from tier 2 and tier 3 cities.
Amazon India also launched various initiatives to support SMBs during Prime Day. These include:
- Spotlight North East: A dedicated storefront to showcase products from local entrepreneurs, artisans, weavers, and women-led businesses from the eight states of North East India.
- Karigar Mela: A virtual fair to celebrate the craftsmanship and heritage of Indian artisans and weavers. The fair featured over 270 art forms from over 20 states and union territories.
- Local Shops on Amazon: A program that enables local shopkeepers and retailers to sell online and reach more customers. The program saw over 75,000 local shops from over 450 cities participate in Prime Day.
- Amazon Saheli: A program that supports women entrepreneurs by providing them training, marketing support, and access to millions of customers. The program saw over 8 lakh products from over 6,500 women sellers across various categories during Prime Day.
Amazon Business: A Platform for the Future of B2B Commerce Amazon Business is a platform that is transforming the way B2B commerce is done in India. It is leveraging the power of technology, innovation, and customer-centricity to offer B2B buyers and sellers a seamless and efficient online shopping experience. It is also enabling SMBs to overcome the challenges posed by the pandemic and bounce back stronger.
With its impressive performance during Prime Day 2023, Amazon Business has proven its potential as a key driver of growth for the B2B sector in India. It has also demonstrated its commitment to support SMBs and contribute to the vision of Atmanirbhar Bharat.
If you are a B2B buyer or seller looking for a platform that can help you save time and money, access a wide selection of products and services, and grow your business online, then you should definitely check out Amazon Business. You can register for free and start exploring the benefits of Amazon Business today. Don’t forget to share your feedback and experience with us in the comments section below.
