Born X Raised A Tribute to Culture and Community

Born X Raised is not just a streetwear brand; it’s a cultural movement that pays homage to the communities, stories, and struggles of those who grew up in the neighborhoods of Los Angeles. Founded by Spanto (Chris Printup) and 2Tone in 2013, the brand has carved out a unique space in the world of fashion, blending the gritty realities of urban life with a deep respect for the traditions and cultures that define it. Born X Raised is a brand that wears its heart on its sleeve, using clothing as a canvas to tell stories of identity, resilience, and pride.

The Origins of Born X Raised

The creation of Born X Raised was deeply personal for Spanto, who grew up in Venice, Los Angeles—a neighborhood that, like many others in LA, has undergone significant gentrification. Witnessing the erasure of the culture and community he was raised in, Spanto wanted to create something that would preserve and celebrate the essence of the city he loved. The brand’s name, “Born X Raised,” is a direct reference to the idea of being born and raised in a place, and the pride that comes with that identity.

From the outset, Born X Raised was intended to be more than just a fashion label. It was a way for Spanto and 2Tone to speak out against the gentrification of their neighborhoods and to celebrate the culture that was being lost. The brand’s early designs were raw, unapologetic, and deeply rooted in the experiences of those who lived in the affected communities. This authenticity quickly resonated with people, and Born X Raised began to gain a following not just in Los Angeles, but around the world.

Design Aesthetic

Born X Raised’s design aesthetic is heavily influenced by the culture and history of Los Angeles. The brand often incorporates bold graphics, vintage-inspired typography, and references to local landmarks and street culture. The designs are a mix of old-school and contemporary styles, reflecting both the past and present of the city’s neighborhoods.

The brand’s use of black-and-white imagery, often featuring photographs of Los Angeles’ urban landscape, adds a nostalgic yet gritty feel to the clothing. This visual language is a tribute to the city’s history and the people who have shaped it. Born X Raised also frequently uses slogans and phrases that speak to themes of community, resistance, and identity, reinforcing the brand’s connection to the city and its culture.

One of the most iconic elements of Born X Raised’s designs is the “Olde English” font, which has become synonymous with the brand. This font style, reminiscent of traditional gang tattoos, reflects the brand’s roots in Los Angeles’ street culture and its commitment to authenticity. Each piece of clothing is a statement, a way for wearers to express their connection to the city and its culture.

Community and Collaboration

Born X Raised is deeply committed to the communities it represents. The brand often collaborates with local artists, musicians, and other creatives who share its values and vision. These collaborations have resulted in limited-edition pieces that not only celebrate Los Angeles culture but also support and uplift local talent.

The brand’s dedication to community is also evident in its philanthropic efforts. Born X Raised has organized and participated in numerous charity events and initiatives aimed at giving back to the neighborhoods that inspired its creation. Whether it’s providing meals to those in need or supporting local youth programs, Born X Raised uses its platform to make a positive impact.

One of the most notable aspects of Born X Raised’s approach to business is its emphasis on authenticity and staying true to its roots. Unlike many brands that cater to the trends of the moment, Born X Raised remains focused on telling the stories that matter to its founders and the communities they represent. This authenticity has earned the brand a loyal following of people who appreciate its commitment to preserving the culture of Los Angeles.

Cultural Impact

Born X Raised has made a significant impact on both the fashion industry and popular culture. The brand’s clothing has been worn by a wide range of celebrities, musicians, and athletes, helping to spread its message to a global audience. Despite its growing popularity, Born X Raised has maintained its underground appeal, staying true to its mission of representing the underrepresented. Visit Now https://bornxraisedsite.com/

The brand’s influence extends beyond fashion; it has become a symbol of resistance against the forces of gentrification and cultural erasure. For many, wearing Born X Raised is a way to express pride in their heritage and a commitment to preserving the communities that shaped them. The brand has become a voice for those who often feel voiceless, using fashion as a tool for social commentary and change.

Conclusion

Born X Raised is more than just a clothing brand—it’s a tribute to the culture, community, and history of Los Angeles. Founded on the principles of authenticity, resilience, and pride, the brand has become a powerful voice in both the fashion industry and the broader cultural landscape. Through its bold designs, community collaborations, and unwavering commitment to its roots, Born X Raised continues to honor the city that inspired it, making it a beacon for those who share its values.

For those who wear it, Born X Raised is more than just a fashion statement—it’s a symbol of identity, resistance, and a deep connection to the place they call home.