secretstalks
Disney is preparing to strengthen its efforts against password sharing on its streaming services, including Disney+, Hulu, and ESPN+, beginning in September. CEO Bob Iger announced this during an earnings call, indicating a more proactive strategy to tackle the problem.
“We began our password-sharing initiative in June, and it will be fully implemented starting in September.
Iger stated during the results call, “By the way, we’ve had no backlash at all to the notifications that have gone out and to the work that we’ve already been doing.”
Disney has been progressively enforcing steps to prevent password sharing, but the impending modifications suggest a more stringent implementation of account limitations. The corporation wants to turn households that share passwords into paying subscribers to increase revenue and profitability.
Specifics about the crackdown, including potential extra fees for additional users or restrictions on account access, are not yet clear. However, industry analysts anticipate that Disney may follow a model similar to Netflix, which has introduced paid sharing tiers.
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