secretstalks
Disney is ramping up its efforts to combat password sharing across its streaming services, including Disney+, Hulu, and ESPN+, starting in September. This move was announced by CEO Bob Iger during an earnings call and marks a significant step in the company’s strategy to tackle this issue.
“We began our password-sharing initiative in June, and it will be fully implemented starting in September,” Iger said.
He also noted that the initial notifications and measures to address password sharing have not faced any backlash so far. Disney has been gradually enforcing restrictions to curb password sharing, and these upcoming changes will likely involve stricter account limitations. The company aims to convert password-sharing households into paying subscribers to boost revenue and profitability.
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