Email Marketing Series: 9 Ways To Improve Email Open Rate SFWPExperts -

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What is Email Open Rate?

Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it even simpler, an email open rate tells you about how many people viewed or opened the email you sent. Email open rate may differ depending on emails Subject matter and email subject relevance. If you are sending emails to irrelevant people then they will not show any interest in opening your email. And sometimes people mark irrelevant emails as spam. So, optimize your email and email list to get a higher open rate.

Email open rate plays an important role in giving you the results of your email marketing campaign. Every email campaign aims to achieve a higher email open rate but sometimes marketers fail to achieve maximum open rate. Due to:

Inactive email subscribers,
The unappealing subject line,
failed delivery,
sending emails to the disinterested recipients,
poor timing, etc.

Tips to improve email open rate

So, now the question is how to increase email open rate????

To improve email open rate SFWP Experts have come up with strategies that can help you in achieving a higher email open rate.

1. Update and Clean your mailing list

If you are into bulk email processing then it is always recommended to update and clean your email from inactive users. You might have heard of the advice that it’s good to send emails to your subscribers to stay in touch with them. But if your subscriber is not active then what is the use of sending an enticing email to an inactive user.

Everyone is aware of the fact that new email id creation doesn’t cost a penny and people change their email id. So, your email list can contain users who may have changed their email id and people who may not be interested in your product. You can filter your list from the data and get rid of the inactive user. Basically, an inactive user can be someone who didn’t respond to your email from the past 8 or 9 months.

Before removing inactive users from your mailing list you can get sent them a re-engaging email as shown in the example:

2. Segment your mailing list

Segmenting has always helped marketers in reaching the right audience and choosing potential customers. A segmented email list receives a higher email open rate and it also helps in reducing unsubscribe rates. Once you are aware of your subscriber’s actions. You can create a separate email list by placing tags and defining your subscriber’s action.

For example, you can possess subscribers who always show an interest in your product and give the proper response of your mails like filling the feedback form and giving product reviews, etc. So you can segment them and send different types of mail depending on their field of interest.

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