Email Marketing Series: SFWPExperts -

sfwpexperts.com email marketing subject line

How can the email subject line improve an email open rate?

An email subject line is one of the most important parts of the email that helps the recipient recognize the content within an email. According to the latest stats, 33% of the emails are opened based on an attractive subject line. That’s why most of the email tools recommend to include the subject line in an email.

The email subject line has helped many brands and businesses in getting a good return on investment. Creating a compelling email subject line can increase your email open rate whereas a monotonous subject line can decrease your email open rate. If your recipients are not opening your email then all your time and money on creating an attractive email can go in vain.

With the increase in the use of email as a marketing medium, the email providers are becoming more smarter and have started recognizing things like an email open rate and spam rate. If your recipient does not open your email regularly then there are chances that email provider may divert your emails to spam boxes. And if your emails are continuously marked as spam then email provider may block you from sending the email.

So, you have to be very smart in creating your subject line because of 69% email recipients report an email as spam based on the subject line.

By looking at the stats you can figure out that an email subject line holds the power to make and break your email marketing campaign. Therefore, To create an enticing email all you need to recognize is human’s emotional and intellectual tendencies. We are going to give you some tips that can help you in crafting a compelling subject line.

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