Explainer Videos Vs Digital Marketing
Explainer videos are a powerful tool in digital marketing that can help businesses communicate complex ideas in a simple and engaging way
They are short videos that explain a product or service in an easy-to-understand manner
Here are some of the roles of explainer videos in digital marketing:
Grabs the visitors’ attention:
In this digital world, attracting visitors towards the website or product is not easy. Explainer videos can help grab visitors’ attention and keep them engaged.
Multiply your Conversion Rate:
Explainer videos can help increase conversion rates by up to 20%. They can help explain your product or service in a way that is easy to understand and can help convince potential customers to make a purchase.
Explains everything effortlessly:
Explainer videos can help explain complex ideas or products in an easy-to-understand manner. They can help simplify complex concepts and make them more accessible to potential customers.
Build trust and strong customer relationships:
Explainer videos can help build trust with potential customers by providing them with valuable information about your product or service. Here you can watch few explainer videos:-
https://www.youtube.com/watch?v=dhMXMpGpYI8
https://www.youtube.com/watch?v=xUV5ypKalEI&t=1s
https://www.youtube.com/watch?v=FFsvS_RM6JQ
They can also help establish a strong relationship with customers by providing them with helpful information.
More appealing to mobile users:
Explainer videos are more appealing to mobile users than text-based content3. They are easy to watch on mobile devices and can help keep users engaged.
Retains in Customer’s mind:
Explainer videos are more memorable than text-based content3. They can help retain information in customers’ minds for longer periods of time. Please have a look:-
https://www.youtube.com/watch?v=4Ol-CQ08rnc&t=1s
Hype up your brand awareness:
Explainer videos can help increase brand awareness by providing valuable information about your product or service. Animated Videos also help to increase your brand presence as an authority in your industry.
Encourages social shares:
Explainer videos are more likely to be shared on social media than text-based content. This will increase your social presence and attract new customers worldwide.
Explainer videos played an important role in digital marketing strategies for all sizes businesses.
Explainer Videos are used by businesses across various industries such as healthcare, finance, technology, education, and more…
Here are some tips for creating an effective explainer video:
Keep it short and simple:
An explainer video should be short and to the point. It should explain your product or service in a way that is easy to understand.
Use storytelling techniques:
Storytelling techniques can help make your explainer video more engaging and memorable.
Use animation:
Animation can help simplify complex concepts and make them more accessible to potential customers.
Focus on benefits:
Your explainer video should focus on the benefits of your product or service rather than its features.
Include a call-to-action (CTA):
Your explainer video should include a CTA that encourages viewers to take action such as making a purchase or signing up for a free trial.
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Source:- https://articlescad.com/after-explainer-video-crafting-compelling-corporate-videos-347200.html
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