Gap’s Creative Revival: How Zac Posen is Shaping a Fashion Comeback -

In a bid to reclaim its former glory, Gap Inc. has enlisted fashion designer Zac Posen to steer its creative direction and revitalize the once-iconic brand.

Known for his glamorous eveningwear, Posen is now tasked with re-energizing Gap’s cultural presence, under the leadership of CEO Richard Dickson. Together, they aim to navigate Gap out of its long period of stagnation and into a new era of fashion relevance.

Posen, a design prodigy turned industry comeback story, brings a fresh perspective to Gap’s identity, blending his signature high fashion sensibilities with the brand’s casual roots.

By orchestrating collaborations with rising Gen-Z stars and creating standout pieces like the viral white corseted shirt dress worn by Anne Hathaway, Posen is sparking renewed interest in the brand.