Global Hummus Market Size & Share: Comprehensive Industry Analysis

The global hummus market is experiencing significant growth, driven by increasing consumer awareness of healthy eating habits and the rising popularity of Mediterranean cuisine. This press release provides a comprehensive analysis of the current market size, share, trends, and future projections for the global hummus industry.

Introduction

Hummus, a creamy and flavorful dip made primarily from chickpeas, tahini, olive oil, lemon juice, and garlic, has become a staple in households and restaurants worldwide. Originating from the Middle East, hummus has gained global recognition due to its nutritional benefits and versatile use in various culinary applications. The increasing adoption of plant-based diets and the growing trend of healthy snacking are key factors contributing to the market’s expansion.

Market Overview

The global Hummus Market size was valued at USD 3,340.5 million in 2023 and is projected to grow from USD 3,642.4 million in 2024 to USD 7,356.5 million by 2031, exhibiting a CAGR of 10.56% during the forecast period. The growth of the market is mainly driven by increasing consumer demand for healthy, plant-based foods, growing awareness regarding its nutritional benefits, and the expansion of diverse flavors and convenient packaging options.

Key Market Drivers

1. Health and Wellness Trends: Consumers are increasingly prioritizing their health and wellness, leading to a surge in demand for nutritious and natural food products. Hummus, known for its high protein and fiber content, is perceived as a healthy alternative to traditional dips and spreads.

2. Rising Popularity of Mediterranean Cuisine: The global fascination with Mediterranean cuisine, known for its balanced and wholesome ingredients, has significantly boosted the demand for hummus. Restaurants and food service providers are incorporating hummus into their menus, further driving market growth.

3. Growth of Plant-Based Diets: The shift towards plant-based diets is another major factor propelling the hummus market. As more consumers adopt vegan and vegetarian lifestyles, the demand for plant-based protein sources like hummus continues to rise.

4. Convenience and Versatility: Hummus is a versatile product that can be used as a dip, spread, or ingredient in various dishes. Its convenience and ease of use make it a popular choice among busy consumers seeking quick and healthy meal options.

Market Segmentation

The global hummus market can be segmented based on product type, distribution channel, and region.

1. By Product Type:

   • Classic Hummus
   • Flavored Hummus (including roasted red pepper, garlic, jalapeno, etc.)
   • Dessert Hummus

2. By Distribution Channel:

   • Supermarkets/Hypermarkets
   • Convenience Stores
   • Online Retail
   • Food Service

3. By Region:

   • North America
   • Europe
   • Asia Pacific
   • Latin America
   • Middle East & Africa

Regional Analysis

1. North America: North America holds the largest market share for hummus, driven by the growing health-conscious population and the widespread availability of hummus products in supermarkets and retail stores. The United States, in particular, is a major contributor to the market’s growth, with a strong presence of key market players and a high demand for plant-based foods.

2. Europe: Europe is another significant market for hummus, with countries like the United Kingdom, Germany, and France leading the way. The region’s rich culinary heritage and the increasing adoption of Mediterranean diets are key factors driving the market’s expansion.

3. Asia Pacific: The Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rising awareness of healthy eating habits, coupled with the increasing availability of hummus in urban areas, is fueling market growth. Countries such as China, Japan, and India are emerging as lucrative markets for hummus.

4. Latin America: The hummus market in Latin America is experiencing steady growth, driven by the rising popularity of healthy and natural food products. Brazil and Mexico are key markets in the region, with a growing consumer base seeking nutritious and convenient food options.

5. Middle East & Africa: The Middle East & Africa region is the origin of hummus and continues to be a significant market. The traditional consumption of hummus in Middle Eastern countries, along with the expanding reach of international brands, is driving market growth.

Competitive Landscape

The global hummus market is highly competitive, with several key players vying for market share. Prominent companies in the market include:

1. Strauss Group: Strauss Group’s Sabra Dipping Company is a leading player in the hummus market, known for its wide range of hummus flavors and strong presence in North America.

2. Bakkavor Group: Bakkavor is a major player in the European hummus market, offering a variety of hummus products under its private label and branded offerings.

3. Tribe Mediterranean Foods: Tribe is a well-known hummus brand in the United States, offering a diverse range of hummus flavors and maintaining a strong market presence.

4. Hain Celestial: Hain Celestial’s Yves Veggie Cuisine brand offers hummus products as part of its extensive portfolio of plant-based foods.

5. Cedar’s Mediterranean Foods: Cedar’s is a prominent player in the North American hummus market, known for its authentic Mediterranean recipes and high-quality products.

Recent Developments

1. Product Innovation: Companies are continually innovating their product offerings to cater to evolving consumer preferences. Recent innovations include the introduction of dessert hummus, incorporating flavors like chocolate and caramel to appeal to a broader audience.

2. Expansion into New Markets: Key players are expanding their geographic reach by entering new markets and increasing their distribution networks. This strategy is aimed at capturing untapped opportunities and increasing market share.

3. Sustainability Initiatives: With the growing emphasis on sustainability, companies are adopting eco-friendly practices in their production processes and packaging. This includes sourcing ingredients responsibly and reducing the environmental impact of their operations.

4. Marketing and Branding: Companies are investing in marketing and branding initiatives to enhance brand visibility and attract new customers. This includes social media campaigns, influencer partnerships, and participation in food expos and trade shows.