Nilanjan
Google introduced AI-driven SGE (Search Generative Experience) earlier this year. The tech giant made it available to only a few customers in the USA, enabling search with AI capabilities. Google has now extended the reach of its AI-empowered SGE.
On the last day of August, Google extended an SGE-based search option to India and Japan, making its advanced search technique available outside the USA. The AI search is designed to generate answers to a user’s query, making search more conversational.
Puneesh Kumar, the GM of Google Search, writes in a blog:
“With new breakthroughs in generative AI, we’re again reimagining what a search engine can do. With this powerful new technology, we can unlock new types of questions you never thought Search could answer, and transform the way information is organised, to help you sort through and make sense of what’s out there. We’re rolling out SGE as an experiment in Search Labs in India in English and Hindi.”
Unique to India
Google has rolled out some unique features of AI search in India. Users can tap the language button to switch between English and Hindi. AI search enables users to tap the ‘listen’ button to listen to the answers with text-to-speech feature. Users will no longer have to type follow-up questions and instead, can tap the microphone icon in conventional mode.
How to Use?
Users, who want to explore AI-driven search technology, have to first visit Google’s Lab site. Alternatively, you can type “Google Labs Search” in the Google app or Chrome app on your phone or use Google or Chrome icons on your desktop. It will take you to the site that says “Sign up for search labs”. Choose your device from computer, Android, iPad or iPhone and for the remaining part, you will find it easy sailing.
After signing up, you will find a Google lab icon on your Chrome or Google search page. It’s an assurance that henceforth, whatever question you type in the search box will generate two results – normal search results and after 20-30 seconds, AI tool-driven response.
Give this AI search a try; results will surprise you.
