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A Closer Look at Google’s August 2024 Core Update to Better Understand It
With the release of Google’s long-awaited core improvement on August 15, 2024, the order and display of search results saw a major shift. The change will take about a month to roll out fully, and it puts a new emphasis on promoting useful content from independent and small sites. Here’s an in-depth discussion of this update’s content, effects, and all that websites and content creators need to know.
Reasons August 2024 Core Update Was Created
More than simply a simple algorithm change, the August 2024 core update is Google’s response to user feedback since the September 2023 helpful content upgrade. The latter upgrade unintentionally had a negative effect on numerous small and independent publishers. With this next basic growth, Google hopes to allay these worries and balance its algorithms to better assist a wide variety of content creators.
Google released the core update for Google Search on 15 August 2024. With this update, Google hopes to improve the quality of search results by showing more information that users find useful and less stuff that seems to have been created only for search engine optimisation.
Read More: Google August 2024 Core Update
This update’s main goal is to highlight excellent content from small websites that could have gone missed in earlier versions. Google stated that user feedback over the last few months has shown that smaller, independent publishers who provide high-quality, original content should be listed more.
What to Expect from This Update?
1. Enhanced Visibility for Small and Independent Sites
One of the most notable aspects of this update is its emphasis on elevating content from smaller and independent publishers. If your site falls into these categories, you might see improvements in visibility if your content aligns with Google’s updated quality signals.
2. Continued Focus on Content Quality
The core update reinforces Google’s commitment to prioritize content that offers real value to users. This means that while sites focusing on SEO tactics may see a dip, those producing genuinely helpful, well-researched, and original content could benefit.
3. Impact on Rankings
As with previous core updates, significant ranking fluctuations can be expected. Sites that have previously seen a drop may experience changes in their ranking positions. However, this doesn’t necessarily indicate something wrong with the content. It might be a matter of alignment with the new quality standards.
Guidance and Recommendations
Google has provided several key points of guidance for those affected by core updates, though the advice remains largely consistent
1. Focus on Content Quality
There’s no special action required for this update beyond continuing to produce high-quality, user-focused content. Google reiterates that the best approach is to create content intended for people, not solely to perform well in search rankings.
2. Evaluate Your Content
Google’s guidance includes a list of questions to help assess whether content might be negatively impacting your site’s rankings. Key considerations include content originality, depth, and overall user value.
3. Monitor and Adapt
After the core update rolls out, monitor your site’s performance closely. While some recovery might be visible between core updates, substantial changes are more likely to be evident with subsequent updates.
Historical Context and Previous Updates
The August 2024 core update follows a series of other significant updates. Here’s a quick timeline:
Core Update for March 2024: This was one of the biggest changes, starting on March 5 and ending on April 19, with the goal of improving the quality of search results even more.
November 2023 Core Update: This update, which ran from November 2 to November 28, worked on a number of search quality-related topics.
October 2023 Core Update: From October 5 to October 19, it ran, it carried on the search algorithm improvement trend.
Core Update for August 2023: This update, which ran from August 22 to September 7, was one of the many that had the goal to increase search relevance.
Important Data for March 2023: As part of its continuing attempts to raise the level of search results, it took place from March 15 to March 28.
Additionally, spammy posts were addressed by the June 2024 spam update, which was put into action from June 20 to June 27.
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Why This Matters?
For many sites, especially those impacted by the September 2023 helpful content update, the August 2024 core update brings a glimmer of hope. Sites that have struggled to recover from previous updates may find that their content finally gets the recognition it deserves if it aligns with the new quality standards.
As always, adapting to core updates requires a balanced approach. Prioritize creating content that serves user needs and aligns with Google’s guidelines for quality and relevance. This approach helps navigate core updates effectively and contributes to long-term success in search rankings.
Conclusion
Google’s search algorithm went through an important modification with the August 2024 core update, with an increased focus on helping independent and smaller publishers. Webmasters and content providers can better position themselves to profit from this and additional updates by prioritizing high-quality, user-centered content.
FAQ’s
Q1. What is the predicted date of release for the August 2024 core update?
The update is expected to go online in full on August 15, 2024, over the course of about a month.
Q2. How would this change help independent and a smaller-scale sites?
Yes, the objective of the improvement is to make small, independent websites that create original and useful material more visible.
Q3. How should I react if anything goes wrong with my website?
Focus on increasing the standard and usefulness of the content. Instead of focusing only on SEO, Google suggests creating useful, user-focused content.
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