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Gopal Vittal, CEO of Bharti Airtel, has reached out to leaders of Reliance Jio, Vodafone Idea, Bharat Sanchar Nigam Ltd (BSNL), and Tata Teleservices with a proposal to enhance collaboration in combating Unsolicited Commercial Communications (UCC). In his letter, Vittal suggested creating a system for sharing information about corporate connections used for commercial calling to monitor and prevent misuse.
Vittal stated, “We are prepared to take the first step by sharing data (entity names and active numbers only) on a monthly basis using a standardized template. Your cooperation in this effort would be greatly appreciated.”
Addressed to Reliance Jio MD Pankaj Pawar, Vodafone Idea CEO Akshaya Moondra, BSNL CMD Robert Ravi, and Tata Teleservices MD Harjit Singh Chauhan, the letter highlights the telecom industry’s ongoing struggle with UCC. Vittal noted, “Despite our current efforts, stronger and more unified mechanisms are essential to protect our customers from this ongoing issue,” referencing directives from TRAI and the Department of Telecommunications (DoT) aimed at addressing UCC effectively.
He concluded by emphasizing that “tackling this issue should be a collective effort among all telecom operators, rather than relying on isolated initiatives.”
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