secretstalks
When I spoke with Matt Herbert, co-founder and co-CEO of Tracksuit, I expected our conversation to revolve around digital marketing. After all, Tracksuit’s platform is designed to help brands track their performance through online metrics. However, Herbert stressed the importance of traditional offline marketing strategies, even amidst the increasing focus on digital.
“How many customers do you really need? Who are your customers? Where do they spend their time?” he asked a dental practice in New Zealand that had heavily invested in Google AdWords and Facebook ads but wasn’t seeing substantial results.
Tracksuit, co-founded by Herbert and Connor Archbold in New Zealand in 2021, raised $20.5 million in Series A funding earlier this year. As the company expands into the US and UK, it now monitors over 4,000 brands worldwide, providing real-time insights into consumer sentiment and brand awareness.
Despite being an online business, Herbert advised the dental practice to consider a more traditional approach before doubling down on digital ads. “Create flyers and visit local bowling or golf clubs. Support their prize draws and raffles,” he suggested. “Build consistent connections with your community face-to-face before investing further in digital performance.”
Herbert acknowledged that this shift can be difficult for brands, particularly as the digital marketing landscape becomes more intricate. “Without the right expertise, it’s easy to waste money without seeing results,” he noted.
This post was created with our nice and easy submission form. Create your post!
