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“How India is shaping the future of business,” says CEO Marc Benioff

CRN 690 salesforce marc benioff

At the annual Dreamforce event in San Francisco, Salesforce CEO Marc Benioff declared that the world is entering an “Indian era,” highlighting India’s growing global significance. He noted, “There is no denying that India is about to enter a truly remarkable period. It’s a really exciting opportunity, as you can see.”

Benioff expressed strong confidence in Salesforce’s expansion in India, where the company has over 11,000 employees. He emphasized the critical role of Indian operations in engineering and market engagement, pointing to major clients like the Bajaj Group. He praised Arundhati Bhattacharya, former SBI Chairperson and now head of Salesforce India, for her leadership in driving this growth. While Benioff did not disclose specific workforce expansion plans, he underscored India’s vital importance in Salesforce’s future strategy.

Additionally, Salesforce introduced its partner network, which includes industry giants like AWS, Google, IBM, and Workday, as well as “Agentforce,” an autonomous AI tool aimed at optimizing business processes. He highlighted a collaboration with NVIDIA to provide advanced autonomous AI agents for enterprise applications.

Benioff predicted that these innovations would transform sales, marketing, and commerce, describing them as a significant leap beyond traditional chatbots. Addressing concerns about potential job losses due to AI, he reassured that there are pathways for workforce transition, noting that some companies have already successfully navigated this change.

To further strengthen its presence in India, Salesforce announced the appointment of Rahul Dravid, the celebrated Indian cricket star, as its first brand ambassador. Dravid will help Indian businesses leverage the Salesforce CRM platform to foster growth, aligning with the “Growing With India” campaign that promotes Salesforce’s comprehensive, user-friendly CRM solutions designed to elevate Indian enterprises.

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