secretstalks
Ola is prioritizing consumer engagement and brand loyalty over market share, according to Co-Founder Bhavish Aggarwal. At a recent event, Ola Electric Mobility Ltd. introduced its first motorcycle lineup—the Roadster series—and teased two additional models.
The company also announced a rebranding of Ola Cabs to Ola Consumers. Aggarwal highlighted that the new electric motorcycles are built on the same platform as their scooters, aiming to enhance operational efficiency and growth. He stated, “As we ramp up production, we’ll leverage our existing factory and investments,” noting that the motorcycles will initially have profit margins similar to those of their scooters.
In the June quarter, government policy changes resulted in a Rs 23 crore reversal in the PLI scheme, affecting their automotive segment just as it was nearing EBITDA positivity. Nevertheless, Aggarwal expressed optimism about the EV business, asserting, “We’ve demonstrated that EVs are a sustainable business model.”
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