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How This Entrepreneur Turned Card Games into a $12 Million Startup

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Javon Frazier, 46, grew up in a single-parent household in L.A. His mom worked hard to support him, so comic books and video games often kept him company. This geeky childhood led to a successful career: after business school, Frazier landed a job with Marvel Entertainment and later with Studio71, a media company, where he became chief product officer. He frequently traveled to China to oversee the production of merchandise, like fidget spinners. Although the job was fulfilling, Frazier realized he was spending too much time away from home. So, he decided to start his own company, Maestro Media. In 2021, he launched a card game on Kickstarter called “The Binding of Isaac: Four Souls Requiem.” However, he faced a challenge: he needed a significant amount of capital before the campaign could begin.

When I was starting the business, I had a serious talk with my wife. I told her, “I need to take some money out of the house.” She asked, “How much?” I replied, “All of it.” My wife is incredibly supportive, but I remember her reaction vividly—it felt like a huge weight had been dropped on her. She actually sat down, overwhelmed by the news. Eventually, she agreed, and that was when we knew we were fully committed.

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Written by secretstalks

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