How to Optimize Your Amazon FBA Listings?

Profile optimizations play a vital role in attracting your target audience and converting them into your customers. You can impress your customers only when you have an impressive profile and your profile pops up when they search for the service you offer. However, it is not an easy task to optimize your Amazon FBA listing. We are here to decode the secrets of Amazon FBA listing optimization that can help you boost your reach and sales. When you are an eCommerce business looking for the perfect tips and tricks to make the best use of Amazon FBA, then this blog is the best guidance to help you.

Amazon SEO: The Door to Maximizing Sales

Just like every other platform, Amazon too follows search engine optimization algorithms. Amazon SEO can help your profile pop up at the top of the search results and enhance your brand visibility. When you have done the right Amazon SEO, your product will be visible in the first place. This will create a sense of reliability in your customers making them trust your brand and buy from you.

Also Read- Export to USA from India with Amazon- ShipGlobal

Working of Amazon SEO

Let’s dive into the key elements and working of Amazon SEO briefly:

Search Box of Amazon

The Amazon search box allows customers to find the products by browsing and searching through them just by typing the main keyword and phrase. Based on these frequently searched keywords, Amazon SEO needs to proceed.

Search Filters

Customers often want the results that they desire to see. Search filters help them refine and filter the products according to their requirements. For instance, they can search the products by refining the reviews, pricing, fabric, delivery, etc.

Result Page

Once your customers search the products that align with their needs via search filters, they land on the search page where they find a lot of options to choose from. A good Amazon SEO will help increase your products’ visibility on this search result page.

Sales Rank

Amazon shows the tag of the Best Seller which easily makes your customers trust your products more than your competitors.

Sponsored ads and products

The advertisements and sponsorships of the products can elevate the search result ranking and set your products apart from the crowd grabbing most of the attention of your target customers.

Things to Keep in Mind to Optimize Amazon FBA Listings

Keyword Research

Keywords are those words and phrases that your customers type to look for the products. There are several different ways to research keywords.

• You can type and find numerous keywords in the Amazon search box. These ideas can be compiled and used to optimize your Amazon listing.
• Check the words that are used by your competitors. Analyze their profile and find inspiration from their content.
• You can utilize numerous SEO tools available in the market to find a suitable list of keywords. Product Opportunity Explorer is one such SEO tool that can get you a compilation of Amazon SEO keywords.

Eye Catchy Product titles

The best place for the utilization of the primary keywords is the title of the products. They make sure that your products get top visibility on the Amazon result page. It is advised to write the title by standing in your customer’s shoes. This will give you a perspective to write a title that can grab the attention of your customers and proceed further to check your products. Include the type of your product, your brand name, and a basic description of your products in the title.

Product Description

The product description is a key factor in converting your sales. Your target audience is going to read it and decide to buy your product. They will buy only when your product fulfills their necessity. Following are the basic details that your customers will seek and consider before buying from you:

• Material and fabric.
• Rating and reviews
• Colors
• Sizes and dimensions
• Warranty
• Return policy
• Availability
• instructions

Make sure that you are not stuffing the keywords unnecessarily. Add everything according to the needs and perspectives of your customers.

Backend Search Terms

The addition of some backend search terms can boost your visibility. This can be done by following steps:

• Log in to your Amazon FBA account. If you don’t have one, create it.
• Go to the main menu and click ‘manage all inventory’.
• Choose the listing in which you want to insert the backend keywords by clicking on ‘Edit’.

Add a High-Quality Image of the Product

The picture you will showcase is going to act as clickbait to grab your customer’s attention. Make sure that you add pictures of the products from different angles highlighting their important features. The images should be of top-notch quality. Do not forget to maintain professionalism in the image.

Pricing Adjustment

Analyze your competitors and keep adjusting the prices to ensure better brand and product visibility. You also have an option to utilize the automatic pricing feature by Amazon.

Final Words!

In this globalization era, it is important to grow your reach worldwide and increase sales. There are a lot of competitors available on Amazon if you are an eCommerce business. However, optimizing your Amazon listing can help you get ahead of them and boost your sales. In this blog, we dived into understanding Amazon SEO and how it can be done. Follow the advice mentioned in this blog and maximize your sales. If you find it difficult to sell through Amazon FBA, then you can choose international logistics aggregator like ShipGlobal.in. for expanding your business beyond borders.