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Whether you want to introduce a groundbreaking product, simplify a complex concept, or showcase a service, an animated explainer video is your best choice.
With a well-crafted explainer video script, you can captivate your audience, deliver your message effectively, and drive them to take action.
But how do you write an exceptional script for such videos?
To help you with that, we have crafted this comprehensive guide that sums up How to Write an Explainer Video Script in 10 Easy Steps.
Dive in and learn how to make an explainer video script that converts.
- How To Write An Explainer Video Script?
- Step 1: Define the goal
- Step 2: Identify the target audience
- Step 3: Break it down into sections
- Step 4: Engage your viewer with a relatable narrative
- Step 5: Write a compelling introduction
- Step 6: Present the solution
- Step 7: Control your script length
- Step 8: Include a call to action
- Step 9: Revise and refine
- Step 10: Tweak script to go visual-first
How To Write An Explainer Video Script?Follow the steps below, and you’ll be a pro at writing scripts for explainer videos in no time:Step 1: Define the goal
You need to have clear explainer video ideas in mind. Clearly define the objective of your explainer video.
Is it to introduce a new product, explain a complex concept, or showcase a service?
Identify the key message or takeaway you want to convey to your audience.
Consider what action you want viewers to take after watching the video.
You can discover the power of emotions by exploring these 8 must-watch corporate explainer videos, serving as invaluable examples to learn from.
A great example of this step in action is this amazing 3D animation explainer video made by Giant Ant for Slack which shows how clearly defining your goal can set the tone for your explainer video very effectively.
Step 2: Identify the target audience
Understand your target audience’s demographics, interests, and pain points.
Determine the challenges or problems they may be facing that your solution can address.
Tailor the explainer video script to speak directly to your target audience and resonate with their needs.
The best example of this is this video made by Giant Ant for the social media management platform, HootSuite.
When you clearly identify your target audience, making an animated explainer video for them becomes more streamlined and efficient.
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