Impact of Videos and Pictures on Viewers!

Impact of Videos and Pictures

Audio and video recording equipment has also improved with the improvement in technology. The progress is extraordinary.

Today, companies prefer using videos to initiate marketing activities and promote brands and services. Undoubtedly, it attracts global audiences’ interest and continues to excite them.

That’s why explainer video companies are creating a buzz in the current market due to their effectiveness rather than just relying on images and captions. 

Let’s explore a little further to see what the audience thinks about the two primary visual cues, i.e., pictures and videos. As a marketing company, it will assist you in finding out what your intended audiences perceive. Also, it will guide you to help you in marketing strategies according to your target. 

Just to advise you that 2022 is going way too fast. So, cave in up because you can’t delay!

Consumption of video usage in 2022 

According to a survey, the number of videos uploaded on the internet in 2022 is expected to reach 1 million, which means 82%. Well, we can clearly assume the transformation of the majority of internet traffic to video content. 

• To understand more about the services and products of a brand, 72% of customers think that video content plays an important role. More than this, almost 84% of them find it helpful in making a buying decision. 
• According to the research of HubSpot, 54% of customers want to see more video content from a brand or company they like.
• 85% of internet users around the globe prefer watching videos online.
• On social media, 73% of users want more entertaining videos.
• As per the projections for 2022, an ordinary individual will spend approximately 100 minutes watching videos daily. 

Videos have become the most common and one of reliable content on social media channels. It attracts a vast audience globally. For example, posting unique handcrafted explainer videos on Facebook and Instagram will make viewers stop scrolling to watch the short explainer video about your product from the start to the end.

When you make such videos impactfully, they increase brand awareness, and people tend to share them with their families and friends. While on the other hand, images are static and do not provide much information about a brand and its products or services.

Consumption of Image Usage in 2022 

According to Trend Report, 65-85 % of people consider themselves visual learners. There is an excess of pictures broadcasted on social media, websites, in the press, LinkedIn, indeed, and everywhere on the internet around us. Thus, it indicates an image-centric digital world. 

Do you want to know why using Images in every post improves the effectiveness of your social media content? Especially, why the user prefers it more than any other content like usual text? Here is a list of statistics that can give you a clear idea about the popularity of the picture content as regarded by the people. 

• Pictures are processed 60 thousand times quicker by the human brain than words.
• Posts with only photos get 650% more engagement than the usually written text format. 
• A website’s click rate (CTR) is around 47% greater when it has many pictures. 
• On Facebook and Instagram, posts with photos get 2-3 times more attention as compared to posts without pictures.
• Individuals do not really have an appetite to stare at pictures. They also share them.
• Obviously, 40% of image content is more shareable among online internet and social media users. 

There is no secret that images can boost your audience’s engagement. However, adding optimized keywords, meta-description, and well-written content is also essential. Undoubtedly, it boosts your organic reach on search engines like Google, Yahoo, Bing etc. 

For Better Reach, add Visual Creativity to your Marketing Efforts! 

The current digital era has evolved. Audiences prefer visually attractive marketing tactics. Users’ entire online experience now focuses on a unique and pleasing perspective.  

The most important thing to relive is that there is no clear winner in the race of images and videos. However, video content ranks higher and more valuable in pleasing customers to transmit information to a global audience.

Video vs Images

Both have their own time to shine. Knowing when to use one is essential. 

When determining what to use first when Impact of Videos and Pictures are great, you want to consider the platform you’re sharing on and how those users engage. While video and images are popular on every platform, some areas are more conducive to one another. For example, Facebook and Instagram impart well to video, but you certainly do not want to include video in your Pinterest strategy.

If you want to get across within the social media platform, opt for a video. A short, to-the-point, and informative video can help you to reach more audiences because users do not need to click another page to get to your content. Pictures and text are usually less engaging and attractive in these situations.

Unique Videos

You can also use some unique videos in ads or to promote other content. However, the Pictures can be just as Stunning in these cases. A strong visual that makes your viewers want to learn more about what you have to offer can attract them to click through to a landing page or your website. Optimize your Picture by adding text to stand out and grab attention. Please have a look at some unique videos:-

https://www.youtube.com/watch?v=dhMXMpGpYI8&t=1s

https://www.youtube.com/watch?v=YN3AbV9IOb0