Inbound Marketing Series: Why and How to Create SEO Friendly Content -

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SEO (Search Engine Optimization) and Content are common among marketers and website owners. SEO is all about optimizing a website to bring it on the top of the SERP (search engine result page) to get more organic traffic. And Content is all about identifying the topic and producing educational, helpful and entertaining material that is consumed by the audience.

Check out our blog on Six Basic Steps Of Content Creation to get detailed information on what is content creation and how one should start creating content.

In this article, we’ll be drawing your attention to what is SEO friendly content and different factors to create an amazing SEO friendly content.

What is SEO friendly content?

In simple words, SEO friendly content is a type of content that is optimized and created to get organic traffic and higher ranking on the search engine result page. Including SEO Tips will help your content to have maximum reach and rank on the top of SERP. Even if you wonder how you

It is important to write content according to the SEO technique the search engine bot should understand your content. Content writers around think that inserting more keywords will help them in ranking their content on the top of SERP. That is not true, keyword plays an important role because keywords are the only way through which traffic is going to divert on your web page. But other than keywords there are SEO factors that one should consider before writing content.

Tips on creating SEO Friendly Content

Length of your article

Days are gone when the content writer used to write several hundred words thinking content writing is a number game. Nowadays, Google also gives priority to the content that is 1500+ words and published less frequently.

Many SEO experts will say an article with 300 to 500 words is best. Some may say 2500+ words articles are considered to be the best for SEO. However, the content length should depend on the topic of the content. Reach out to your competitor article to know about their word count and length of the article. Some articles require more images than text. So, before deciding the length of the article do some research on word count and length to get better results on SERP.

Heading and sub-heading

Heading and subheading help the user in skimming and scanning a blog and article. You can imagine a blog without heading how it will look and what will be the reader’s reaction. Even if I remove all the headings and subheadings there are chances that all my readers may bounce back because it becomes hard to understand the long passage.

The same goes for google bots. If headings and subheadings are present they find it easier to understand the content.

Optimized Images

Images always rejuvenate the user, a blog post without any image may bore your reader and there are chances that your reader may bounce back. So to overcome the situation bloggers prefer to add 10+ images in their blog post. After adding an informative and attractive image always prefer to optimize your image. By adding keyword through alt tag and title you can optimize your image. Optimization is said to be one of the best practices in creating SEO friendly content.

Catchy and Seo friendly titles

Catchy and SEO friendly content is always necessary for content creation and content marketing field. If your title is not engaging then there are chances that the audience may not visit your website. Your content doesn’t need to rank on the 1st. But some bloggers get great traffic even being on the 6th or 7th rank it is only because of their catchy title.

Not only content tile but anything around that is attractive and eye-catchy may grab user attention. Same goes for the title of the content.

Keyword Research & Related Keywords

Firstly let me tell you what keywords are……

Keywords are the search term used by the audience in the search bar of SERP to find information and solutions.

Keyword research is one of the essential tasks to perform before getting high ranking SEO-friendly content. Keyword insertion helps google to guide users to land on your content. There are tools available like UberSuggest, Google Trends, keyword.io, etc for keyword research, you can do competitor content analysis to get optimized content, brainstorming is also one of the ways to find optimized keywords.

Inserting related keyword also helps google bot in understanding the content. During keyword research, you may find related keywords or LSI keywords. Make a list of keywords and try to use them in your content.

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