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Know the Real Secret to Microsoft’s Success

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Bill Gates and Paul Allen founded Microsoft in 1975, and it was incorporated six years later. The international firm is still a pioneer in software creation and was once among the largest IT firms in the world. Microsoft is best known for creating the Office suite of apps and the Windows operating system, but it also makes gaming consoles and tablets.

Some find it amusing to poke fun at Microsoft (MSFT). This is due to their perception of it as the progenitor of antiquated and sporadically bloated software—an operating system that was so hated that most users opted to wait for its replacement rather than upgrade from its predecessor. No longer is a browser the market leader in any nation, having once had 95% of the global share. And mobile phones that barely register in a universe dominated by the iPhone and Android. Having said that, what exactly makes Microsoft such a well-known brand in the sector?

Microsoft Matures Its Business

If you’re old enough, you might recall when Microsoft was regarded as a groundbreaking company. Its founders and their unconventional approach challenged the formal, understated business world that had limited understanding or use of computers.

In a landscape crowded with Apples, Goggles, and IBMs, Microsoft’s name can seem somewhat lost in the mix. Yet, the company remains a cornerstone of the Dow Jones Industrial Average (DJIA) even today. It might have seemed likely that the once-bold software upstart would have faded into obscurity, but that couldn’t be further from the truth.

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