Monument Branding: Perfecting Visibility, Enhancing Corporate Identity

For businesses and organizations that want to create a mark in the minds of consumers, they will need to embrace monument signage. These are independent structures that are usually located at the front entrance of a property intended to provide good exposure from the road and should give a professional hospitable feeling. Whether you are running a tiny enterprise, managing a corporate office or are a public organization, your commercial identity and prominence on the market will include monument signboards as an essential part of your marketing plan. This article is aimed towards understanding monument signage, its advantages and what makes it suitable for companies of every size.

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What is Monument Signage?

Monument signs are freestanding signs not higher than 1 m above ground and rest mostly on the pavement. Features structure signboard that supports stands at an eye level rather than a clear window. These signs are built at a lower level than the wall or pole mounted signs and use materials that are fusioned such as bricks, stone, metals or acrylic. These are normally found in places such as offices, schools, and hospitals along with malls and neighborhoods to help adjoin specific structures hence offering a good trademark.

Such signs are produced specially to complement the brand and hence have a good progression of imagination when it comes to making them in terms of shape, scale, materials or illumination. Because of such variety, monument signs may take the form of simple and modern ones and of ornate and traditional ones, thus can find application in different spheres and styling preferences.

Advantages of Different Modes of Monument Signage

• Better Design Visibility: Since monument signs are positioned low on the grounds, there are high chances of both the pedestrians and drivers noticing the signs. Considering the overbearing size and overwhelming placement of the signs, it is possible for businesses to be spotted even at quite a distance which is useful for companies situated along busy roads and for those located in high pedestrian movement areas.

• Brand Recognition: Professionally designed monument signs enhances brand image and management. Specialized scriptures, colors and themes are used and because of the physical surroundings, it attracts customers’ attention to the business premise and enhances recollection of the business.

• Durability: Such structures as monolithic signs can survive all kinds of weather, though durable and costly, they can be a beneficial investment in the long run. In most cases, these signs are built using concrete, brick or metal and as such can outstand the rains, snows and winds therefore ensuring that your company is well promoted throughout the year.

• Design Flexibility: The only limit for designing monument signage is imagination. Monument signs can be suited to an individual preference whether he/she loves modern simple style or ornate old style design. Spot lights or LED lighting features can be added to make sure that the sign is in operation even at areas with low light.

• NonStop Promotion: Unlike a digital marketing campaign or even a brochure advertising, monument signage is not affected by time. After being put up your sign works as a permanent low-cost marketing tool that markets your brand and its core attributes at any particular point in time.

Types of Monument Signage

Monument signs come in many different shapes and sizes helping you to achieve diversity depending on the market and location of your business:

• Standard Monument Signs: These are the most visible types used mainly for identification of a particular business and its associates usually carrying Business name, Logo, Phone contact among others. Their appearance can be modified by the use of materials like stones, bricks or metals in order to suit the architectural design of the building or home.

• Illuminated Monument Signs: Those businesses, which operate after dark, will benefit in many ways with the use of illuminated monument signs. These signs reduce the odds of missing clients due to darkness since a brand will always be visible with ambient or accented lighting.

• Monument Signs with Digital Screens: These types of modern signs include LED or LCD screens that provide information or advertise business offers. Such units are most common in schools, hospitals, or in recreational areas with scenes that need replacing very often, for example.

• Multi-Tenant Monument Signs: Multi-tenant signs are perfect for shopping malls, office buildings, or business parks since several companies can advertise on its single investment.