Streamlining Sales and Marketing: Integrating HubSpot with Pipedrive

Integrating HubSpot with Pipedrive is a strategic way to enhance your sales and marketing processes by leveraging the unique strengths of these two leading CRM platforms. This integration allows you to seamlessly sync data, automate workflows, and foster collaboration across your teams.

 There are three main approaches to achieving this integration: using a native app, custom API development, or third-party tools like Zapier, Make, and Boomi. This guide walks you through each method, helping you set up and maximize the benefits of this powerful integration to drive business growth.

1. Native App Integration

Steps to Integrate Pipedrive with HubSpot via Native App:

Prerequisites:

• Ensure you have admin permissions in both Pipedrive and HubSpot.
• Verify that your subscription plans support integrations.

Setup Integration:

1. Log in to your HubSpot account and go to the HubSpot App Marketplace.
2. Search for “Pipedrive” and select the integration.
3. Click “Connect app” and log in to your Pipedrive account.
4. Authorize HubSpot to access your Pipedrive data.
5. Configure the sync settings, including the data types (contacts, deals, products, and leads) to synchronize.

Sync Settings:

• Utilize default field mappings for a streamlined initial setup.
• Adjust custom field mappings if necessary to tailor the data synchronization to your specific needs.
• Enable two-way sync to ensure real-time updates between both systems.

Technical Terms:

• Field Mapping: Linking fields in Pipedrive with corresponding fields in HubSpot. For example, mapping the “Email” field in Pipedrive to the “Email” field in HubSpot.
• Importance: Proper field mapping ensures data integrity, allowing accurate synchronization of contact information, deal stages, and activities.

The native app method is the most straightforward, offering a seamless setup with built-in synchronization features that minimize manual data entry and maintain data consistency across both platforms.

2. API Integration

API integration offers greater flexibility and customization, enabling you to tailor the integration to your specific business needs. This method requires technical expertise, particularly in using RESTful APIs and handling authentication tokens. Consulting with developers or specialists in Pipedrive-HubSpot integration is recommended for optimal results.

Steps to Integrate Pipedrive with HubSpot via API:

1. Obtain API Keys:

   • Pipedrive: Go to your Pipedrive settings, find the “API” section, and generate your personal API token.
   • HubSpot: Navigate to your HubSpot account settings, select “Integrations” > “Private App,” and create a new private app to generate an authentication token.

2. Develop the Integration:

   • Use the API keys to write custom scripts or applications that connect the two platforms.
   • Common coding languages for this purpose include Node.js, Python, and PHP.
   • Configure endpoints to manage data such as contacts, companies, deals, and custom objects.
   • Implement authentication using the API tokens from both platforms.

3. Field Mapping:

   • Define object and field mappings to ensure that data fields in Pipedrive correspond correctly to those in HubSpot.
   • Use custom fields to capture additional information specific to your business needs.

4. Automation:

   • Schedule regular syncs using cron jobs or similar scheduling tools.
   • Implement error logging and retries to manage potential data transfer issues.

Technical Terms:

• Auth Token: A digital key that authenticates and authorizes the integration, ensuring secure data transfer.
• API (Application Programming Interface): A set of rules that allows software entities to communicate, enabling data exchange between systems.
• Endpoints: Specific API functions or commands where data is sent or received.
• Objects: Data structures representing items within a system, such as “Contacts,” “Deals,” etc.

3. Third-Party Platforms

A. Zapier Integration

Steps to Integrate Pipedrive with HubSpot via Zapier:

1. Create a Zap:

   • Log in to your Zapier account and click “Create Zap.”
   • Set Pipedrive as the trigger app and choose a trigger event, like “New Deal.”

2. Connect Accounts:

   • Sign in to your Pipedrive and HubSpot accounts within Zapier.

3. Set Up Actions:

   • Choose HubSpot as the action app and select the corresponding action, such as “Create Contact.”
   • Map fields from Pipedrive to HubSpot to ensure accurate data transfer.

4. Test and Activate:

   • Test the Zap to ensure it functions as expected.
   • Activate the Zap to automate data synchronization between Pipedrive and HubSpot.

Technical Terms:

• Zap: An automated workflow in Zapier that connects apps to automate tasks.
• Trigger: An event in one app that starts the Zap.
• Action: The event that the Zap performs in the second app.

Zapier offers a user-friendly interface for creating automated workflows without requiring extensive coding knowledge, making it ideal for quickly setting up Pipedrive-HubSpot integration with minimal technical overhead.

B. Make Integration (formerly Integromat)

Steps to Integrate Pipedrive with HubSpot via Make:

1. Create a Scenario:

   • Log in to your Make account and click “Create a new scenario.”
   • Add Pipedrive as the first module and select a trigger, such as “Watch Deals.”

2. Connect Accounts:

   • Connect your Pipedrive account by entering your API token.
   • Add HubSpot as the second module and choose an action, like “Create or Update Contact.”

3. Field Mapping:

   • Map the fields from Pipedrive to the corresponding fields in HubSpot.
   • Set filters to transfer only specific data.

4. Test and Activate:

   • Test the scenario to ensure it works correctly.
   • Activate the scenario to automate data synchronization between Pipedrive and HubSpot.

Technical Terms:

• Scenario: An automated workflow in Make that connects different apps and services.
• Module: Each step in a scenario, representing a specific action or trigger.

Make offers complex automations and detailed scenarios, providing a flexible solution for integrating multiple systems.

C. Boomi Integration

Steps to Integrate Pipedrive with HubSpot via Boomi:

1. Set Up AtomSphere:

   • Log in to your Boomi AtomSphere account and create a new integration process.
   • Add Pipedrive as the source and HubSpot as the destination.

2. Configure Connections:

   • Use the API credentials from both Pipedrive and HubSpot to set up connections.
   • Define the data objects, such as contacts and deals, for synchronization.

3. Field Mapping:

   • Link fields in Pipedrive with corresponding fields in HubSpot.
   • Set up transformation rules if needed to handle data format differences.

4. Deploy and Monitor:

   • Deploy the integration process to your Boomi Atom.
   • Monitor the process to ensure smooth operation and accurate data synchronization.

Technical Terms:

• Connector: A component in Boomi that facilitates communication between systems.
• Atom: Boomi’s runtime engine that executes integration processes.

Boomi offers robust integration capabilities, ideal for enterprises looking to connect various applications and automate workflows on a large scale.

Contact Us

Are you looking to implement HubSpot’s powerful CRM platform for your business? Nidish LLC is a certified HubSpot implementation partner Ohio and HubSpot CMS development partner, ready to help you harness the full potential of HubSpot’s tools and features.