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THE HISTORY BEHIND MOGU MOGU-AscoFoods

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Over in Thailand, Mogu Mogu started from a concept inspired from coconut jelly and nata de cocoas somany widely enjoy it as a dessert. The first ever Mogu Mogu was first produced in Thailand back in1970. The cream of coconut which forms nata de coco for Mogu Mogu is widely popular in many snacks andsweet desserts across South East Asia. Made from the sweet, flavourful juice of young, green coconuts, nata de coco is unique and delicious which goes hand in hand with a vast array of vibrant flavours

Mogu Mogu was introduced to the beverage industry in 2001, by presenting ‘you gotta chew’ a snackwhilst drinking, creating a brand new experience of chewing with coconut jelly. It was the company’s first beverage product and was launched under the management of Mr. Adisak Ruckariyaphong, a secondgeneration executive of the family business.

Ever since Mogu Mogu was bought to market, it has satisfied both local and international consumers andhas continued to grow rapidly around the world. The concept of Mogu Mogu is light hearted, full spiritedand is an extremely tasty snack for all to enjoy. Almost overnight, Mogu Mogu created quite a stir intheindustry and quickly became everyone’s favourite chewy drink.

Feel good with Mogu Mogu 

Light hearted and playful, Mogu Mogu’s mission is to provide a joyful experience packed full of flavour toall its customers. By being light hearted and able to enjoy anytime and anywhere, Mogu Mogu boasts awide variety of flavours to choose from which are vibrant and exotic! What’s your flavour?! 

Recent research from Mintel (2022) has shown that consumers are interested in a beverage experiencewhich is uplifting and comforting. In addition, familiar product types with novel ingredients or nostalgicflavours are catering to the need for comfort. The desire to experiment can also be expressed in colour and texture that takes consumers on a taste journey. Consumers want to try and experience newtextures in new products to enjoy a sense of adventure

Mogu Mogu is the beverage experience which takes consumers on a journey from start to finish. By being unique and joyful all in one, consumers can choose from a variety of flavours, perfect for a varietyof occasions and circumstances. Mogu Mogu invites users to join the high-spirited and fun-loving sprite

Perfect pairing with Mogu Mogu

Spicy Dumplings 

Mogu Mogu pairs perfectly with oriental foods such as spicy dumplings and Chinese style noodles andrice! Looking for something to take the taste away? Join Mogu Mogu as a perfect accompaniment toenjoy after a meal.

Masaman Curry 

The fruity flavours of Mogu Mogu pair perfectly with a wholesome, full bodied curry. By adding MoguMogu to an oriental curry, this completes your sensory journey

ASCO Foods is a market leader in the import and distribution of Filipino, Thai Food, Vietnamese, Cambodian, and other South East and Far East Asian ambient and frozen foods. 

Established just over 15 years ago, we have built our reputation on sourcing a unique & exciting rangeof products and establishing them in UK & Europe market place. We are now a market leader in our sector with an eight-strong dedicated sales team covering England, Wales, Scotland, Northern Ireland, Republic of Ireland plus 14 additional countries 

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Written by Asco Foods

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