Top Tiktokers in Dubai, UAE

Businesses consider influencer marketing when targeting consumers in the UAE marketplace. There has been a dramatic shift in consumer buying behavior since the pandemic. E-commerce is rising as influencers leverage inventive social media features to provide immersive consumer experiences. They deliver compelling information and motivate faster decision-making. Influencers also even the competition by introducing new brands in a market dominated by few players. They allow small businesses to gain access to target consumers faster with authentic storytelling.

While WhatsApp, Facebook and Instagram are at the top of the social media popularity hierarchy in the UAE,  many brands prioritize TikTok influencer marketing.

Why?

TikTok has a 128.3% penetration rate in the UAE, with 120% of the population using the application. People of all ages use TikTok since the video streaming platform meets their entertainment and infotainment needs by fitting perfectly into their busy schedules. Furthermore, TikTok influencers focus on niche creativity. They create personalized content for fashion, lifestyle, Entertainment, music, art, travel, parenting, luxury, and other categories. Hence, people in the UAE follow selected influencers whose content aligns with their interests. 

Since TikTok influencers in the UAE are more segmented than content creators on other social media platforms, there is a growing trend of brands working with macro and micro-influencers. Macro influencers gave wider reach, while hyper-generalized communities of micro-influencers allow businesses to pitch only to their targeted audiences. 

Moreover, UAE’s TikTok influencers understand the content types that receive maximum interaction on the platform. They allow brands to focus on video concepts that deliver promising results, which saves time and investment while building connections with customers. 

According to the latest reports released by the best TikTok influencer marketing agency in UAE, TikTokers have developed a unique identity on the video streaming platform for their versatility. They have a loyal following that trusts their opinions. Brands working with them have witnessed a tremendous rise in influence in the UAE.

List of the Best TikTok Influencers in Middle East – 2025

Reine Khoury

Reine Khoury is a popular Emirates TikTok influencer who is setting benchmarks for the exclusive world of fashion, beauty, and lifestyle. The diva moves across cities, for instance, Paris, Beirut and Faqra, Exploring the culture and adorning their styles, which she portrays through creative Instagram storytelling. 

Reine Khoury has been featured in exclusive fashion magazines. Reine Khoury is amongst the most sought-after Emirati TikTok influencers for businesses that want to capitalize on platform trends to reach niche consumer segments. Besides TikTok, the Dubai-based TikTokers have a substantial presence on Snapchat, Instagram, and YouTube.

Mohammed Hindash

Meet Mohammad Hindash, a make-up artist and entrepreneur. He is a maestro with a brush and uses social media to display his finest works. The best Emirati TikToker founded Hindash Cosmetic to make exclusive vegan make-up products available to all. 

Mohammad Hindash demonstrates the value-added benefits of his makeup through high-quality TikTok, YouTube, and Instagram videos. Renowned models and influencers have worked with Mohammad Hindash to create the most detailed tutorials. The tips/hacks showcased by one of the best TikTikToks in the UAE help people select the right beauty products. 

Rawan Dash

We can safely say Rawan Dash will continue to dominate the list of top TikTok influencers in the UAE. The Dubai-based TikTok content creator has captivated the world with her TV, fashion, and lifestyle content. She uses social media to talk about her skincare routines and subsequently features makeup brands like Chanel, Maybelline, Nars, etc.

Rawan Dash is actively reviewing salons across different countries, explaining the product price points, and talking about her favorite online shopping experiences. She is amongst the first TikTok Influencers in UAE to keep her audience updated on the latest beauty innovations.

Soha Taha 

Soha Taha is a TikTok influencer in UAE and a professional stylist and image consultant who has capitalized on the short video streaming platform to attract a global fanbase. People are drawn to her peculiar insights about fashion, accessorization, makeup, and outfit combinations. 

Soha flaunts different Hijab looks, with a combination of outfits from Zimmerman, Karl Lagerfeld, and other designers. The fashion star made her appearance at Milan Fashion Week wearing the back dress from Roberto Cavalli. 

Ghaith Marwan

Syrian vlogger Ghaith Marwan is among the most popular TikTokers in the UAE. He is known for his funny shenanigans and heartwarming moments with his partner, Sara Alwari, as they travel to different countries. The Dubai-based Content creators won the Nickelodeon Kids Choice Award in Abu Dhabi in 2023. 

Ghaith Marwan collaborates with other famous Emirati Tiktokers to create light-hearted content for his fans. People are particularly drawn to the relatable dynamics shared between him and Sara Alwari. Ghaith Marwan’s content repository consists of pranks, fun challenges, skits, vlogs, surprises, and travel diaries. 

Sara Alwari

Dietitian, ISSA-certified personal trainer, and content creator Sara Alwari wears multiple hats. She is known for her lifestyle, which she shares with Ghaith Marwan. Her presence is spread across Instagram, YouTube, Snapchat, and TikTok. The Dubai-based content creator is predominantly known for creating content around fashion and lifestyle.

Noora and Khalid 

A lifetime of fun and laughter brought together into a heartwarming display of affection by two of the most popular Emirati Tiktokers, Nora Achmaoui and Khalid Alherani. Coming off as one of the most lovable couples on the Internet, Words doesn’t do Norah and Khalid justice as the duo entertains their audience with relatable spoofs. For instance, recently, Khalid posted a video titled “my patience in Ramadan” – which was him being anything but patient. People love the chemistry between the two, which has contributed to their influence across Snapchat, YouTube, Instagram, and TikTok.

Conclusion 

TikTok is among the most popular social media platforms in the UAE.  TikTok videos’ short, attention-grabbing nature resonates with people’s fast-paced lifestyles. As a result, TikTok influencers in UAE have emerged as a go-to source for entertainment and infotainment.

UAE’s TikTok influencers fall into different categories. They are more segmented than their Instagram or YouTube counterparts, which gives brands the added advantage of targeting niche consumer groups.