James Cube
ABM adds significant value to the efforts of startups, which frequently face financial and resource constraints. The following are the ways that startups might benefit from ABM.
1.1 Increasing ROI:
When a business invests marketing funds wisely, account-specific targeting ensures that the dollars are spent where they will be most effective. According to an ITSMA poll, 87% of respondents believe that account-based marketing outperforms all other marketing investments.
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