Ways to Increase customer loyalty and sales at beauty supply stores

Whether you run a corner beauty supply shop or a large wholesale warehouse, finding ways to boost sales and customer loyalty is always important for keeping your business profitable. We have discovered some particularly effective techniques that many big, successful stores use for increasing both the number of purchases as well as the number of return customers. Excited to try them out in your store? Then continue reading!

1. Get to know your customers and their needs

The first thing to increase sales is learning who buys from your store and what they want. Get talking to the people who come in regularly. Find out what products or brands they use most often. Also, ask what else they might be looking for that you don’t currently have. When customers feel like their needs are understood, they will be more likely to keep shopping with you. You can even note down info about specific regulars, their favorite items, and any other details so your whole staff can provide great service. A better way to know their shopping trends is by using a retail POS system.

2. Offer rewards for loyalty

Lots of stores have loyalty programs where customers earn points or discounts the more they purchase. You could start something similar in your beauty supply shop. For example, give repeat buyers a special rewards card. Then each time they make a purchase over a certain amount, they get a stamp on their card. After collecting 10 stamps or reward points, they receive $10 off a future order. Customers enjoy feeling rewarded for their business. A loyalty program using a beauty supply POS system is a good incentive for them to keep coming back time and again.

3. Stock new and trendy items

People like having the latest styles and products. To get customers excited, regularly add new stock to what you offer. Pay attention to trends in the beauty industry and bring in items that match what is becoming popular. For instance, if you notice more clients requesting hair tools or accessories for certain hair techniques that are trending on social media platforms currently, order related supplies. Keeping up with the newness ensures your shop seems fresh and hip versus out-of-date. Customers will be curious to see what is new on your shelves.

4. Provide education

Another good method of building customer loyalty and sales is through education. Host free seminars, classes, or demonstrations in your store about different beauty topics on certain days or weekends. Invite stylists and professionals to teach techniques like doing braids, doing makeup looks for nightouts, or using new skin and hair care tools. These events aren’t just great for customers learning skills but also feature your products. Participants may purchase items they can use after the classes or workshops. The store gains recognition as a knowledgeable resource.

5. Give personal service

Superior customer service sets businesses apart. Make each shopper feel seen and assisted in your shop. Greet them all with a smile. Learn their names over time so you can address regulars individually. Provide your full attention when giving advice or answering questions. Get to know individual requests or issues in order to offer personalized recommendations. Carry out special orders when possible. Services like styling hair or doing makeup applications also show customers your dedication. When folks receive caring, attentive help, they will favor your store more than others.

6. Advertise special offers and sales

Sales and deals always attract buyers both new and old. Make sure everyone is aware of your best pricing by promoting temporary markdowns. Use signage and displays within your store to highlight featured discounted items. Also advertise specials through community newspapers, flyers, social media posts, email blasts to your loyalty program members, and more. Examples could be 20% off all hair tools for one week or buy 2 get 1 free on skincare the following. Try rotating different sale categories monthly so there are always bargains motivating customers to come back. Sales are an effective way to boost what gets purchased while satisfying customers with good deals.

7. Offer product samples

You also need to allow your customers to try out small samples of new products before purchasing. Every successful retail store does this, and yes, this encourages them to buy items they may not have otherwise tried. Provide sample sizes of things like hair masks, face masks, lotions, nail polishes, etc. For customers to take home and test out. They’ll be more likely to see the benefits of a product and make a full purchase after getting a glimpse through sampling. Plus, customers appreciate the opportunity to test things risk-free.

8. Partner with local salons and stylists

Yes, you need to build relationships with hair stylists, nail technicians, aestheticians, and other beauty professionals in your local community. Provide them with discounts on supplies when they purchase in bulk. These partnerships mean their clients may also start shopping at your store. Stylists are also a great source of word-of-mouth advertising as their clients trust their opinions on products. Offering special perks to professionals in the industry can drive more clients your way.

One way to make implementing many of these tips even easier is by using modern cloud-based POS software designed specifically for retailers like Hana Retail. As the top POS for beauty suppliers, Hana allows you to easily set up loyalty programs, track customer purchase histories, manage inventory, run detailed reports, and more – all from an intuitive interface.