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What is Page Speed Optimization?

page speed optimization hacks to implement for better seo results

Basically speaking, the Page speed is all about how quickly the content manages to load on your page. However, bear in mind that the ‘Page Speed’ is quite different from the ‘Site Speed’. Here, the Site Speed refers to the speed of the page for a sample of page views on a certain site. On the other hand, the Page speed refers to the ‘Page Load time’. To be precise, this is the exact and complete time taken to completely display the content on a specific page. This time-taken is well-known to be the ‘Time to First Byte’ or also precisely known as the time that your browser takes to receive the very first byte of information offered from the web server.

Page Speed and SEO. 

Page Speed Optimization is of great importance, according to Google inorder for a website to be able to rank better online. Hence, a slow page speed implies that the search engine crawls across fewer number of pages while using their allocated ‘crawl budget’, hence negatively affecting the indexation. The Page speed and hence the application of the Page speed Optimisation helps reduce the bounce rate and thus, improve the overall viewers experience. Let us take a look at some of the best ways for Page Speed optimisation:

Best Ways for Page Speed Optimization:

To Allow Compression: One of the best methods is to use the Gzip; this is a software that is used for file compression. Gzip functions by minimizing the size of those CSS, HTML, and the Javascript files that are more than 150 Bytes.

By Reducing Redirects:This feature deals with the fact that each time a page redirects to another page, the user will be faced with more time waiting for the HTTP request-response cycle to near the completion. Hence, this can lead to the page loading slower. One of the best ways for page speed optimization is by reducing the redirects. 

By Minifying Javascript, CSS, and HTML:  A lot of optimisation can be done by simply removing the commas, spaces and the other non-required characters. This helps in increasing the Page speed time. Page speed Optimisation also works by removing the formatting, code comments, and the other unused codes. 

Removal of the Render Blocking Javascript

Generally the browsers are needed to build a DOM tree by parsing the HTML prior rendering a page. When the browser encounters a certain script during this process it works by stopping the executing it, before it can continue. 

To Enhance the Server Response Time: The server response time is mainly affected by the kind of traffic one has to face. Also, the resources that each page uses, the software of your server and also the hosting solution that is being used. In order to improve your server response time, you need to locate the various performance hurdles, such as slow routing, database queries, lack of adequate memory among the others. Usually the optimal server response time is much less than 200 ms. 

To Use the Content Distribution Network

This is also termed as the Content Delivery network; the CDN, includes the network of those servers that are utilised to distribute the bulk of delivering the content. Basically, the copies of the sites are stored at numerous, geographically diverse data centers. This is to enable the users to acquire a faster and more feasible access to your site. 

To Optimize the Images

Usually the images need not be larger than required. Also, it is important that they are in the right format, where the PNG preferred for graphics and JPEGs work best for the photographs. These need to be compressed for the web. For this to function the best, you need to make use of the CSS sprites in order to create templates for those images that you use regularly for your site. Here, the CSS sprites get to work by combining the images into a single large image that can load at a single go. This implies to much fewer HTTP requests. This way only those sections are displayed that you wish to view. Hence, the overall load time is greatly reduced by not having the viewers to wait for various images to complete losing. 

To Track the 404 Errors

This error code occurs as and when the viewers try to access a certain page that has been either deleted or moved to another location. So, after they have run into the 404 errors, it is most unlikely that they will try and access your site all over again. This way you can also end up losing a potential customer. You can solve the 404 errors by using free, or external tools to trace the 404 outcomes and thus, eliminate the dead links in the process. 

Capitalizing the Cache

With the help of Cache, the browser can easily pre-load some part of the content in order to speed up the web page delivery. Most Content Management Systems or the CMS tend to automatically cache the latest version of the site. Hence, it is recommended that you install a caching Plug-in to help with the page speed optimisation of your website.

CONCLUSION

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Written by palash ghosh

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