What is Search Engine Optimization? – SEO – OKLAH Singapore

The term “search engine optimization” is SEO. In basic terms, SEO implies the most common way of working on your site to expand its visibility in Google, Microsoft Bing, and other search engines at whatever point individuals look for:

• Products that you sell

• Service that you provided

• Information on topics in which you have deep expertise and/or experience

Your chances of being found and clicked on increase the more visibility of your pages are in search results. Eventually, the objective of Search Engine Optimization is to assist with drawing in site guests who will become customers, clients or audience that makes them want more.

What are all the topics covered in this blog?

• Importances of SEO

• How SEO differ from SEM and PPC

• Types of SEO and their Specializations

• How SEO works

Importance of SEO

SEO is an important channel for marketing. To start with, and first: organic search conveys 53% of all website traffic.

Whenever people want to go out to visit a place, to find information, to purchase an item or services, their process commonly starts with surfing on a search engine. Mostly people go with traditional search engines like Google, Microsoft bing, yahoo, Firefox etc. and social media like youtube, instagram, facebook, tiktok etc or retailer websites like Walmart, Amazon, Flipkart, Ebay etc.

In a year, Trillions of searches are done. Search helps to generate traffic for websites. This all means that increasing your visibility and ranking higher than your rivals in search results can benefit your bottom line.

How SEO differs from SEM and PPC

SEM and PPC are two other normal terms you will find out about a lot here on OKLAH online and hear about in the larger search marketing community.

SEO vs SEM

SEM stands for Search Engine Marketing, it is also called search marketing.

Search marketing is one of the Digital marketing. It is a combination of SEO and PPC activities. It means to generate traffic via organic search or paid search. So how do SEM and SEO differ? Technically they aren’t different – SEO is simply one half of SEM.

SEO – Generate organic traffic from search engine

SEM – Generate organic and paid traffic from search engine

SEO vs PPC

PPC Stands for Pay Per Click – one of the types of Digital marketing, where advertisers are charged when every ad is clicked on. 

If we think SEM as a coin, SEO and PPC are two sides of the coin, SEO is the unpaid side and PPC is the paid side.Types of SEO and their Specializations

There are three types of SEO.

• Technical SEO

• On page SEO

• Off page SEO

Technical SEO

Optimizing a website’s technical elements is critical to SEO performance. 

You need to make it simple for search engines to find and access the substance on your pages in general (i.e., text, pictures, Videos). What specialized components matter here: URL structure, navigation, internal linking, and then some.

Experience is likewise a basic component of Technical SEO. Search engines pressure the significance of pages that heap rapidly and give a decent client experience. In technical SEO, factors like Core Web Vitals, mobile-friendliness and usability, HTTPS, and avoiding intrusive interstitials are all important. Additionally, Web hosting services, CMS ( Content Management System ) and site security all play a role in Search Engine Optimization.

On page SEO

In On site SEO, We have to concentrate on writing the content. Your content should be optimized for two essential crowds: search engines and individuals. This means you optimize the content your crowd will see (what’s on the page) as well as what search engines will see (the code).

What do we follow to write content for people?

• Cover relevant topics

• Include keywords to find the content

• Should be unique or original writing

• Make sure free of grammatical and spelling errors

• Write accurate information and up to date

• Include multi media files like images and videos

• Better than your SERP competitors

• Make it easy to read and understanding

Keys:

• Title tags

• Meta description

• Header tags

• Image alt tags

• Open graphs and twitter cards metadata

Off page SEO

The activity that is most frequently associated with off-site SEO is link building, which is the process of acquiring links to a website. There can be incredible advantages (e.g., rankings, traffic) from getting a different number of connections pointing at your website from relevant, authoritative, trusted websites. Link quality beats link quantity – and a large quantity of quality links is the goal.

Website promotion methods

• Brand building and brand marketing

• Public relation techniques

• Content marketing

• Social media marketing and optimization

• Listing management

• Reviews and ratings                                  

SEO specialities

Five SEO specialities are,

1. Ecommerce SEO

2. Enterprise SEO

3. International SEO

4. Local SEO

5. News SEO

How does SEO work?

• People

• Processes

• Technology

• Activities

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Digital Marketing Search engine optimization Search engine marketing Pay-Per-Click marketing