Anantya ai
Want to reach all your customers with just one click? Now, no more emails getting lost in spam folders or social media posts getting buried in feeds. With WhatsApp broadcasting, make your marketing journey more simple and effective.
With WhatsApp broadcasting, businesses can send personalized messages to a large group of people at once. It’s like having a direct line to your customers’ pockets, where they can see your updates, promotions, and news within seconds.
WhatsApp marketing allows you to create engaging, interactive campaigns that build stronger relationships with your customers. Businesses can use this feature to send out special offers, conduct surveys, share updates, and even provide customer support within the app that their customers use every day.
Through WhatsApp marketing and broadcasting, you can break through the clutter and establish a more effective and personal connection with your audience. It’s an effective tool that can expand your company, improve sales, and raise engagement.
What is WhatsApp Marketing?
WhatsApp marketing is nothing but only using whatsApp to reach and connect with your customers.
Businesses can use the WhatsApp app to notify customers about new products and special deals, as well as to provide prompt customer support.
It’s a direct personal road to reach and engage customers, making them feel valued, by being part of an exclusive community.
However, companies have to set boundaries by designating specific time frames and a maximum quantity of messages they may send. After all, WhatsApp is meant for private messaging with loved ones, so businesses shouldn’t disturb their client’s whatsApp experience by sending them an excessive number of messages.
To summarize, WhatsApp marketing is not just all about closing deals; it also connects customers with businesses in a very informal and friendly way.
WhatsApp Broadcasting comes under the big umbrella of whatsApp marketing, Broadcasting gives various features for businesses to promote businesses.
Features of WhatsApp Broadcasting
Templates
Templates are pre-made messages that can be used to automate chat flow. WhatsApp message templates help save time and ensure your messages look professional. It can help save time and resources and ensure your customers receive prompt replies that build trust and better customer relationships.
WhatsApp templates feature can be used for appointment reminders, abandoned cart reminders, order confirmations, or tracking, ensuring consistency and dedication towards the customers.
Carousels
WhatsApp Carousels helps you showcase multiple images or products in a single message. It is similar to a mini photo album where customers can swipe left or right to see different products.
This is an excellent way to showcase a range of products or services to customers, which makes it easier for them to find the product without leaving the app.
CTA buttons
CTA (Call-To-Action) buttons are clickable buttons given in WhatsApp messages that encourage users to take a specific action, such as buying, contacting, booking an appointment, or a demo, and can be used for so many other actions as far as your imagination goes!
For example, buttons could show “Buy Now,” “Learn More,” or “Contact Us,” making it simple and easy for customers to interact with your business.
Chatbot
Customers may fill out the automated forms for WhatsApp chatbots while conversing with the chatbot.
These chatbot forms can help gather information, take orders, or provide customer support without the need for a live agent and in a single go without interrupting the client with separate questions for each detail.
SMS Fallback (USP feature of Anantya)
SMS Fallback is one of the unique features that is only provided by Anantya.ai. This ensures that if a WhatsApp message doesn’t get delivered due internet issue, the following message will be pushed through SMS instead. Thus, this would be the perfect way to ensure your customer never misses out on anything important.
Schedule Messages
WhatsApp schedule messages allow businesses to plan and send messages at a later time. Sending out updates, promotions, or reminders at the ideal moment is made quite simple with this functionality without having to do it manually.
Campaign Management
Campaign management in WhatsApp helps you organize and run marketing campaigns. This includes sending, creating, and tracking the performance of your messages to ensure your marketing efforts are effective identify the issues, and come up with better strategies for business development.
Strategies for WhatsApp marketing
- High Open Rates:
With a 98% remarkable open rate, WhatsApp messages ensure that your marketing campaign reaches a wider audience effectively a wide audience effectively.
- Automation :
To improve customer experience and save human agents for complex issues, automate notifications and reminders for things like order confirmations and delivery updates.
- Click-to-WhatsApp Ads:
Use advertisements on social media sites like Facebook and Instagram to direct customers to launch a WhatsApp conversation immediately, allowing for smooth communication and the collection of important clients which can also help turn your leads into clients.
- Retargeting Campaigns:
Use tailored messages to connect with interested but unconverted potential consumers in order to increase conversion rates.
- Personalized Communication:
Use interactive buttons to build interest let your clients engage with you, and incorporate multimedia information such as GIFs and PDFs in your communications.
- WhatsApp Chatbot:
Use a WhatsApp chatbot to offer 24/7 customer service, respond to questions, make product recommendations, and even finish transactions on its own.
Benefits of WhatsApp Marketing
Higher Engagement Rate
WhatsApp is a popular app among users, which implies that if you own a business, you have a great opportunity to establish a closer relationship with your clients.
Consider having a direct channel of communication with your audience, interacting with them where they are most active. How awesome is that? It’s a fantastic approach to being where your clients are and strengthening your relationship.
Global Reach
WhatsApp has over 2.7 billion users worldwide, which is a major user base! Furthermore, businesses may communicate with clients anywhere in the world. It’s like you are miles apart, but within a second you can reach your clients.
WhatsApp is thus the best platform for companies looking to grow into new markets. Get ready to raise the level of your game.
High Rate of Conversion
Research indicates that WhatsApp performs better than traditional marketing channels like SMS and email. With an amazing 98% open rate, WhatsApp users respond to messages with an average response time of 90 seconds.
Improved Happiness with Clients
Do you know what the best thing about WhatsApp marketing is? AI-powered WhatsApp marketing has shown its ability to please users. If you talk to your clients or potential clients in an open and kind way, they will be more likely to remain and come back.
If you want to know more about Whatsapp Marketing then schedule a demo with anantya.ai: https://calendly.com/info-w0m/30min
Contact us:https://wa.link/o8ha3t
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