Why Does Website Speed Matter and Tips to Improve It

When it comes to checking a website’s performance, page load speeds play a vital role. 

But why? Because

• 40% of online users will leave the website if it takes more than three seconds to load. 
• 83% of users expect the websites to load under three seconds. 

So, you see, the chances of turning a user into your potential customer are three seconds or less on average! 

This means having a fast website is important for maintaining high bottom-line profits as well as a high Google ranking. 

In this blog, we will share some tips that can help you achieve fast page load speeds, or you can contact the best web development company in Ahmedabad to help you with that. But first, let’s understand what site speed is.

What is Site Speed?

Site speed refers to how quickly a website loads and displays content or products to the users. This includes the loading time of images, videos, text, and interactive features. 

Faster site speeds improve user experience, improve search engine rankings, and increase traffic by reducing wait times for visitors. 

Site Speed vs Page Speed

Though it may sound similar, page and site speeds are different. Site speed refers to the average of various sample pages on a website. Page speed reflects the time a user waits to engage with a single page’s content.

How to Improve Site Speed?

Optimize Images

Images on the website can slow down webpage loading times due to the extra demand they place on the server. However, high-resolution images are necessary for eCommerce sites to encourage customer purchases. Fortunately, tools and plugins like WP Smush are available, allowing images to be compressed effectively without losing quality. Another way you can achieve this is by hiring the top web development company in India.

Enable Browser Caching

You can also improve the loading speed by enabling browser caching. With plugins like W3 Total Cache, you can enhance the experience for the visitors by providing faster load times. This simple yet effective solution boosts page performance and loading speed, with noticeable improvements almost instantly. 

Making The Site Mobile-Friendly

Did you know that over 60% of website traffic comes from mobile devices? This makes mobile optimization incredibly valuable. 

Yet, many mobile users continue to encounter loading issues on websites. This presents an opportunity to gain a competitive edge by transforming your website into a seamless, mobile-responsive experience with the help of a web and mobile app development company in India. 

Ultimately, with these tips and techniques, you can optimize the page load speed, increasing more traffic on the website.