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For instance, a study by Evergage found that companies using personalization achieve an average 20% lift in sales conversions.
Especially as metrics such as all of the demographics or the buyer intent are not precise, ABM turns into a pure shot in the dark. While imprecise data may be harmless at best and misleading at worst, accurate information enables marketers to pinpoint the effective surrenders within targeted accounts, compose tailored messages, and, therefore, create more meaningful associations.
According to a McKinsey study, compared to slower-growing companies, those with rapid growth derive 40% more of their revenue from personalization. With such convincing numbers, one cannot overlook the fact that precision marketing and ABM complement each other as the ultimate marketing power couple.
By utilizing data and personalization, companies can indeed develop mutually beneficial relationships with their high-value customers, thereby delivering excellent profit and establishing a sustainable competitive advantage in the market.
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ABM Revolution: How Personalization Drives Success
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